Department of Digital Business

Insight Data-Based Short Video Content Strategy on Consumer Brand Awareness of MSME Baked Cookies Products Pawon Maknyak Strategi Konten Video Pendek Berbasis Data Insight terhadap Brand awareness Konsumen Produk UMKM Kue Kering Pawon Maknyak
Revandha Yuzi Aswin Putri, Alshaf Pebrianggara
- Brand Awareness
- data insight
- digital marketing
- MSMEs
- short-form video
Downloads: 131 - Submitted 2026-09-22 - Posted 2026-09-29
The Influence of Affiliate Creator Activities, Affiliate Conversion Rates, and the Number of Active Creators on the Sales Performance of the Pilotter Brand Pengaruh Aktivitas Kreator Afiliasi, Tingkat Konversi Afiliasi, dan Jumlah Kreator Aktif terhadap Kinerja Penjualan Brand Pilotter
Mochammad Bahaauddin Al Majidi, Istian Kriya Almanfaluti
- Affiliate Creator Activity
- Affiliate Conversion Rate
- Number of Active Creators
- Sales Performance
- TikTok Shop
- Pilotter Brand
Downloads: 147 - Submitted 2026-09-22 - Posted 2026-09-25
The Influence Of Product Quality, Marketing Content And Discount Prices On Purchasing Decisions For Roughneck Brand Fashion Products On The TikTok Application Pengaruh Kualitas Produk, Konten Marketing Dan Harga Diskon Terhadap Keputusan Pembelian Produk Fashion Merek Roughneck Pada Aplikasi Tiktok
Muhammad Viky Fajar Ardiansyah, Mochamad Rizal Yulianto
- Product Quality
- Content Marketing
- Discount Price
- Purchasing Decision
- TikTok Shop
- Roughneck
Downloads: 126 - Submitted 2026-09-22 - Posted 2026-09-24
The Influence of Promotional Rewards, Time-Limited Promotions, and Promotional Interactions of the Skintific Brand on the Impulse Buying Behavior of TikTok Shop Users Pengaruh Reward Promosi, Batas Waktu Promosi, dan Interaksi Promosi Pada Brand Skintific Terhadap Perilaku Impulse Buying Pengguna Tiktok Shop
Yuannisa Eviani, alshaf pebrianggara
- - Reward Promosi;
- Batas Waktu Promosi;
- ; Interaksi Promosi
- ; Impulse Buying
- TikTok Shop.
Downloads: 134 - Submitted 2026-09-16 - Posted 2026-09-21
Sentiment Analysis of ShopeePay Aplication Reviews on Google Play Store Using the Naïve Bayes Algorithm with the SMOTE Technique Analisis Sentimen Ulasan Aplikasi ShopeePay pada Google Play Store Menggunakan Algoritma Naïve Bayes dengan Teknik SMOTE
Yumna Almas Elsaviyanto, Istian Kriya Almanfaluti
- Analysis Sentiment
- shopeepay
- Multinomial Naive Bayes
- SMOTE
- Google Play Store
Downloads: 163 - Submitted 2026-09-17 - Posted 2026-09-17
The Influence of JKT48 Brand Ambassador, Social Media Campaigns and Electronic Word of Mouth (E-WOM) on the Brand Image of Axioo Laptop Brand Among Generation Z Pengaruh Brand Ambassador JKT48, Kampanye Sosial Media dan Electronic Word of Mouth (E-WOM) Terhadap Citra Merek Brand Laptop Axioo di Kalangan Generasi Z
Muhammad Nauval Ardhana, Bayu Hari Prasojo
- Brand Ambassador
- Social Media Campaign
- Electronic Worth of Mouth
- Brand Image
Downloads: 136 - Submitted 2026-09-14 - Posted 2026-09-15
The Role of Limited Time Offer, Countdown Timer, and Stock Limitation on Impulse Buying on TikTok Shop among College Students in sidoarjo Peran Limited Time Offer, Countdown Timer dan Keterbatasan Stok terhadap Pembelian Impulsif di TikTok Shop pada Mahasiswa di Sidoarjo
Achmad Abdul Ghofur, Bayu Hari Prasojo
- Limited Time Offer
- Countdown Timer
- Limited Stock
- Impulsive Buying Behavior
- TikTok Shop
Downloads: 183 - Submitted 2026-09-10 - Posted 2026-09-14
Demand Forecasting and Inventory Control of Impala Cap Bunga Kapas Crackers at UD Sumber Agung Using Moving Average and Reorder Point Methods Peramalan dan Pengendalian Persediaan Kerupuk Impala Cap Bunga Kapas di UD Sumber Agung Menggunakan Metode Moving Average dan Reorder Point
Adryan Surya Susila, Istian Kriya Almanfaluti
- Inventory Management
- Simple Moving Average
- Reorder Point
- Safety Stock
- Forecasting
Downloads: 139 - Submitted 2026-08-13 - Posted 2026-08-14
Customer Segmentation of Ryra Furniture Using RFM and K-Means for Customer Loyalty-Based Marketing Strategies Segmentasi Pelanggan Ryra Furniture Menggunakan RFM dan K-Means Clustering untuk Strategi Pemasaran Berdasarkan Loyalitas Pelanggan
Vivi Krisnawati, Alshaf Pebrianggara
- customer segmentation
- RFM
- K-Means Clustering
- Customer Loyalty
Downloads: 146 - Submitted 2026-07-31 - Posted 2026-08-05
Public Sentiment Analysis on TikTok Social Media Regarding the Termination of J&T Express Services on Shopee Using the Support Vector Machine (SVM) Method Analisis Sentimen Publik di Media Sosial TikTok terhadap Penghentian Layanan J&T Express pada Shopee Menggunakan Metode Support Vector Machine (SVM)
Fathur Rahman Maulana, Istian Kriya Almanfaluti
- Analisis Sentimen
- TikTok
- Shopee
- J&T Express
- TF-IDF
- Support Vector Machine
Downloads: 146 - Submitted 2026-07-30 - Posted 2026-08-03
Implementation of Cooperative Mobile Application Design Using the Design Thinking Method Implementasi Desain Aplikasi Mobile Koperasi menggunakan Metode Design Thinking
Johan Ageng Prasetyo, Istian Kriya Almanfaluti
- Digital Cooperative
- Design Thinking
- Usability
- SEQ
Downloads: 192 - Submitted 2026-07-26 - Posted 2026-07-27
The Influence Of Advertising, Marketing Content And Social Media Interactions On Consumer Purchasing Decisions Instagram @KAYOO.Id Pengaruh Iklan, Konten Pemasaran Dan Interaksi Media Sosial Terhadap Keputusan Pembelian Konsumen Instagram @KAYOO.Id
Fatimah Fahimatul Hikmah, M. Rizal Yulianto
- Advertising
- Marketing Content
- Social Media Interaction
- Purchasing Decision
Downloads: 197 - Submitted 2026-07-07 - Posted 2026-07-15
The Influence of AIDA (Attention, Interest, Desire and Action) in Increasing the Effectiveness of Digital Promotion of Instagram Media Social on @afara.griya.muslim Pengaruh AIDA (Attention, Interest, Desire dan Action) dalam Meningkatkan Efektivitas Promosi Digital Media Sosial Instagram pada @afara.griya.muslim
Nur Rochma Ramadhani, Mochamad Rizal Yulianto
- AIDA
- digital promotion effectiveness
- Instagram
- social media
- SMEs
Downloads: 195 - Submitted 2026-07-08 - Posted 2026-07-10
Analysis of the Influence of Content Creators, Social Media, and Website Quality on Purchasing Decisions at Kyou Hobby Shop Analisis Pengaruh Content Creator, Media Sosial Dan Kualitas Website Terhadap Keputusan Pembelian Pada Kyou Hobby Shop
Candra Lucas Diansa Putra, Alshaf Pebrianggara
- Content Creator
- Social Media
- Website Quality
- Purchasing Decision
- Generation Z
Downloads: 196 - Submitted 2026-06-08 - Posted 2026-06-18
Analyzing of System Usability Scale in User Experience Evaluation of Dana Applications Analisis System Usability Scale dalam Evaluasi User Experience Aplikasi Dana
Famrotul Fuaida, Bayu Hari Prasojo
- User Experience
- Usability
- Dana
- system usability scale
- e-wallet
- Python
Downloads: 324 - Submitted 2026-05-17 - Posted 2026-05-21
The Influence of Product Reviews, Ratings, and Brand Image on Umama Scarf Hijab Purchase Decisions on TikTok Social Commerce Pengaruh Review Produk, Rating dan Brand Image Terhadap Keputusan Pembelian Hijab Umama Scarf Pada Social Commerce Tiktok
Roy Andriansah, Istian Kriya Almanfaluti
- Product Review
- Rating
- Brand Image
- Purchase Decision
Downloads: 197 - Submitted 2026-05-19 - Posted 2026-05-20
Presale Promotion, Digital Marketing, and Popularity on Purchase Interest in The Weeknd Concert Tickets Promosi Presale, Pemasaran Digital, dan Popularitas terhadap Minat Beli Tiket konser The Weeknd
Fandy Al Ubaidah, Alshaf Pebrianggara
- Presale promotion
- Digital Marketing
- Popularity
- Purchase Intention
- Concert tickets
Downloads: 260 - Submitted 2026-05-20 - Posted 2026-05-20
Determinants of Online Purchase Intention on Tokopedia: The Role of the Technology Acceptance Model, Personal Innovation, and Behavioural Control Faktor-Faktor yang Mempengaruhi Minat Beli Secara Online di Tokopedia: Peran Model Penerimaan Teknologi, Inovasi Pribadi, dan Pengendalian Perilaku
Moh. Rafli Septian, Alshaf Pebrianggara
- Technology Acceptance Model
- Personal Innovation
- Behavioural Control
- Purchase Intention
Downloads: 208 - Submitted 2026-05-20 - Posted 2026-05-20
The Influence of Influencer Reviews, Affiliate Marketing, and Content Marketing on Sales at Robert Firdaus Shoe Store on Shopee Pengaruh Influencer review, affiliate marketing dan content marketing terhadap Penjualan di Toko Sepatu Robert Firdaus di Shopee
Al Akbar Himawan, Istian Kriya Almanfaluti
- Influencer Reviews
- Affiliate Marketing
- Content Marketing
- Sales
Downloads: 236 - Submitted 2026-05-13 - Posted 2026-05-20
Analysis of the Influence of Social Media Marketing on Glad2Glow Skincare Purchase Decisions through Celebrity Endorsers Analisis Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Skincare Glad2Glow Melalui Celebrity Endorser
Muhammad Saddam Navaro, Bayu Hari Prasojo
- Social Media Marketing
- Celebrity Endorser
- Purchase Decision
- Skincare
- Glad2Glow
Downloads: 955 - Submitted 2025-09-21 - Posted 2025-09-24
Market & Income Shifts Impact of 2D-Digital Illustrators in the Generative AI Era in Social Media Peers Pengaruh Generative AI terhadap Pasar dan Pendapatan Illustrator Digital 2D di Media Sosial
Iqbal Oktavialdi, Mochamad Rizal Yulianto
- Generative AI
- Digital Illustration
- Digital Artists
- Social Media Marketing
- Creative Economy
Downloads: 791 - Submitted 2025-09-19 - Posted 2025-09-19
Nike Product Purchase Decisions by Generation Z Reviewed from the Influence of Influencers and Content Marketing Using Multiple Linear Regression Method Keputusan Pembelian Produk Nike oleh Generasi Z Ditinjau dari Pengaruh Influencer dan Content Marketing dengan Metode Regresi linier Berganda
Marcello Dicaprio Putra Agung, Istian Kriya Almanfaluti, Alshaf Pebrianggara, Mochamad Rizal Yulianto
- Influencers
- Content Marketing
- Purchasing Decisions
- Generation Z
- Multiple Linear Regression
Downloads: 460 - Submitted 2025-08-22 - Posted 2025-08-26
Analysis of the Influence of Brand Awareness, Features and Content Creators in the eFootball Game on Players' Decisions to Top Up Analisis Pengaruh Brand Awareness, Fitur Dan Content Creator Pada Game eFootball Terhadap Keputusan Pemain Untuk Melakukan Top-Up
Wahyu Karobby, Mochamad Rizal Yulianto
- Brand Awareness
- Features
- Content Creator
- Purchase Decision
- eFootball
- Online Games
- Generation Z
Downloads: 478 - Submitted 2025-08-22 - Posted 2025-08-26
The Influence of Augmented Reality (AR), User Experience, and Service Quality on Customer Satisfaction on the Shopee E-Commerce Platform Pengaruh Augmented Reality (AR), Pengalaman Pengguna, dan Kualitas Layanan terhadap Kepuasan Pelanggan di Platform E-Commerce Shopee
Bertrand Errent Geraldie, Bayu Hari Prasojo
- Augmented Reality
- User Experience
- Service Quality
- Customer Satisfaction
- Shopee
- E-commerce
Downloads: 528 - Submitted 2025-08-22 - Posted 2025-08-25
Analysis Key Performance Indicator Using the ANN Method to Assess Employee Performance at PT. Nisfu Advertising Communication Analisis Key Performance Indicator Sebagai alat pengukur kinerja karyawan PT. Nisfu Advertising Communication Menggunakan Metode ANN
Mohamad Safii, Alshaf Pebrianggara, Istian Kriya Almanfaluti, Bayu Hari Prasojo
- Artificial Neural Network
- Key Performance Indicator
- Sales Rate
- Sales Volume
Downloads: 464 - Submitted 2025-08-22 - Posted 2025-08-25

1-25 of 34 Next

Department of Digital Business

Insight Data-Based Short Video Content Strategy on Consumer Brand Awareness of MSME Baked Cookies Products Pawon Maknyak Strategi Konten Video Pendek Berbasis Data Insight terhadap Brand awareness Konsumen Produk UMKM Kue Kering Pawon Maknyak

The Influence of Affiliate Creator Activities, Affiliate Conversion Rates, and the Number of Active Creators on the Sales Performance of the Pilotter Brand Pengaruh Aktivitas Kreator Afiliasi, Tingkat Konversi Afiliasi, dan Jumlah Kreator Aktif terhadap Kinerja Penjualan Brand Pilotter

The Influence Of Product Quality, Marketing Content And Discount Prices On Purchasing Decisions For Roughneck Brand Fashion Products On The TikTok Application Pengaruh Kualitas Produk, Konten Marketing Dan Harga Diskon Terhadap Keputusan Pembelian Produk Fashion Merek Roughneck Pada Aplikasi Tiktok

Sentiment Analysis of ShopeePay Aplication Reviews on Google Play Store Using the Naïve Bayes Algorithm with the SMOTE Technique Analisis Sentimen Ulasan Aplikasi ShopeePay pada Google Play Store Menggunakan Algoritma Naïve Bayes dengan Teknik SMOTE

The Role of Limited Time Offer, Countdown Timer, and Stock Limitation on Impulse Buying on TikTok Shop among College Students in sidoarjo Peran Limited Time Offer, Countdown Timer dan Keterbatasan Stok terhadap Pembelian Impulsif di TikTok Shop pada Mahasiswa di Sidoarjo

Demand Forecasting and Inventory Control of Impala Cap Bunga Kapas Crackers at UD Sumber Agung Using Moving Average and Reorder Point Methods Peramalan dan Pengendalian Persediaan Kerupuk Impala Cap Bunga Kapas di UD Sumber Agung Menggunakan Metode Moving Average dan Reorder Point

Customer Segmentation of Ryra Furniture Using RFM and K-Means for Customer Loyalty-Based Marketing Strategies Segmentasi Pelanggan Ryra Furniture Menggunakan RFM dan K-Means Clustering untuk Strategi Pemasaran Berdasarkan Loyalitas Pelanggan

Implementation of Cooperative Mobile Application Design Using the Design Thinking Method Implementasi Desain Aplikasi Mobile Koperasi menggunakan Metode Design Thinking

The Influence Of Advertising, Marketing Content And Social Media Interactions On Consumer Purchasing Decisions Instagram @KAYOO.Id Pengaruh Iklan, Konten Pemasaran Dan Interaksi Media Sosial Terhadap Keputusan Pembelian Konsumen Instagram @KAYOO.Id

Analysis of the Influence of Content Creators, Social Media, and Website Quality on Purchasing Decisions at Kyou Hobby Shop Analisis Pengaruh Content Creator, Media Sosial Dan Kualitas Website Terhadap Keputusan Pembelian Pada Kyou Hobby Shop

Analyzing of System Usability Scale in User Experience Evaluation of Dana Applications Analisis System Usability Scale dalam Evaluasi User Experience Aplikasi Dana

The Influence of Product Reviews, Ratings, and Brand Image on Umama Scarf Hijab Purchase Decisions on TikTok Social Commerce Pengaruh Review Produk, Rating dan Brand Image Terhadap Keputusan Pembelian Hijab Umama Scarf Pada Social Commerce Tiktok

Presale Promotion, Digital Marketing, and Popularity on Purchase Interest in The Weeknd Concert Tickets Promosi Presale, Pemasaran Digital, dan Popularitas terhadap Minat Beli Tiket konser The Weeknd

Determinants of Online Purchase Intention on Tokopedia: The Role of the Technology Acceptance Model, Personal Innovation, and Behavioural Control Faktor-Faktor yang Mempengaruhi Minat Beli Secara Online di Tokopedia: Peran Model Penerimaan Teknologi, Inovasi Pribadi, dan Pengendalian Perilaku

The Influence of Influencer Reviews, Affiliate Marketing, and Content Marketing on Sales at Robert Firdaus Shoe Store on Shopee Pengaruh Influencer review, affiliate marketing dan content marketing terhadap Penjualan di Toko Sepatu Robert Firdaus di Shopee

Analysis of the Influence of Social Media Marketing on Glad2Glow Skincare Purchase Decisions through Celebrity Endorsers Analisis Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Skincare Glad2Glow Melalui Celebrity Endorser

Market & Income Shifts Impact of 2D-Digital Illustrators in the Generative AI Era in Social Media Peers Pengaruh Generative AI terhadap Pasar dan Pendapatan Illustrator Digital 2D di Media Sosial

Nike Product Purchase Decisions by Generation Z Reviewed from the Influence of Influencers and Content Marketing Using Multiple Linear Regression Method Keputusan Pembelian Produk Nike oleh Generasi Z Ditinjau dari Pengaruh Influencer dan Content Marketing dengan Metode Regresi linier Berganda

Analysis of the Influence of Brand Awareness, Features and Content Creators in the eFootball Game on Players' Decisions to Top Up Analisis Pengaruh Brand Awareness, Fitur Dan Content Creator Pada Game eFootball Terhadap Keputusan Pemain Untuk Melakukan Top-Up

The Influence of Augmented Reality (AR), User Experience, and Service Quality on Customer Satisfaction on the Shopee E-Commerce Platform Pengaruh Augmented Reality (AR), Pengalaman Pengguna, dan Kualitas Layanan terhadap Kepuasan Pelanggan di Platform E-Commerce Shopee

Analysis Key Performance Indicator Using the ANN Method to Assess Employee Performance at PT. Nisfu Advertising Communication Analisis Key Performance Indicator Sebagai alat pengukur kinerja karyawan PT. Nisfu Advertising Communication Menggunakan Metode ANN

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