The Influence of Influencer Reviews, Affiliate Marketing, and Content Marketing on Sales at Robert Firdaus Shoe Store on Shopee
Pengaruh Influencer review, affiliate marketing dan content marketing terhadap Penjualan di Toko Sepatu Robert Firdaus di Shopee
DOI:
https://doi.org/10.21070/ups.10989Keywords:
Influencer Reviews, Affiliate Marketing, Content Marketing, SalesAbstract
This study examines the influence of influencer, affiliate, and content marketing on sales volume at the Robert Firdaus Shoe Store on the Shopee platform. The population for this study consists of all customers who have ever purchased products from Robert Firdaus Shoe Store on the Shopee platform. Data from 150 respondents were collected using a quantitative research design with Python-based data analysis techniques through surveys distributed to the store's customers.The result of this study indicate a positive and significant realitionship between influencer strategies, affiliate programs and marketing content toward increasing product sales.
These findings highlight importance of implementing integrated and creative digital marketing strategies within the e-commerce ecosystem to strengthen the competitive MSMEs. The significance of this study lies in contribution to understanding of the effectiveness of modern marketing variables in driving online transactions, as well as assisting business actor in developing appropriate marketing communication strategies to enhance customer engagement and business growth in the digital era.
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