The Influence of Promotional Rewards, Time-Limited Promotions, and Promotional Interactions of the Skintific Brand on the Impulse Buying Behavior of TikTok Shop Users
Pengaruh Reward Promosi, Batas Waktu Promosi, dan Interaksi Promosi Pada Brand Skintific Terhadap Perilaku Impulse Buying Pengguna Tiktok Shop
DOI:
https://doi.org/10.21070/ups.12363Keywords:
- Reward Promosi;, Batas Waktu Promosi;, ; Interaksi Promosi, ; Impulse Buying, TikTok Shop.Abstract
The development of social commerce through TikTok Shop has contributed to changes in consumer behavior, including an increasing tendency toward impulse buying. This study aims to analyze the influence of promotional rewards, time-limited promotions, and promotional interactions on impulse buying behavior among TikTok Shop users who purchase Skintific products. This study employed a quantitative approach using primary data collected through questionnaires distributed to 150 Generation Z respondents who had purchased Skintific products through TikTok Shop and had been exposed to Skintific promotional activities. The sampling technique used was purposive sampling. The data were analyzed using Python through validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results showed that promotional rewards had a positive and significant effect on impulse buying behavior, with a significance value of 0.000. Time-limited promotions also had a positive and significant effect, with a significance value of 0.002. Promotional interactions had a positive and significant effect on impulse buying behavior, with a significance value of 0.001. Simultaneously, promotional rewards, time-limited promotions, and promotional interactions significantly affected impulse buying behavior, with an F-value of 590.054 and a significance value of 0.000. The Adjusted R-Square value of 0.922 indicates that 92.2% of the variation in impulse buying behavior can be explained by the three independent variables examined in this study.
Downloads
References
D. K. I. Ayu and P. S. A. J. Kusuma, “Pengaruh Harga dan Promosi Live Straeming,” Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia, vol. 5, no. 3, 2024.
A. Redyawati and N. Achmad, “The Influence of Hedonic Shopping Motivation and Price Discounts on Impulse Buying with Positive Emotion as an Intervening Variable among Shopee Users in Solo Raya,” international summit on science technoloy and humanity, pp. 2569–2578, 2024.
I. Ratnasari, P. Indarwati, S. Tinggi, I. Ekonomi, and K. Malang, “Pengaruh Promosi Dan Harga Terhadap Impulse Buying,” Jurnal Sosial dan Teknologi (SOSTECH), vol. 3, no. 8, pp. 677–684, 2023.
Y. F. Wahyunintyas, “Impulse Buying in the TikTok Shop Era: A Literature Review on the Role of Positive Emotions, Live Streaming, and Price Discounts,” Ilomata International Journal of Social Science, vol. 7, no. 1, pp. 391–409, 2026.
H. Ramadani, M. Hafidh, S. S. Achmad, and S. F. Nurdin, “PENGARUH IMPULSE BUYING DALAM PROSES KEPUTUSAN PEMBELIAN,” Universitas Negeri Jakarta, 2023.
A. D. Ninggar and I. K. Anggraini, “Analisis Faktor-Faktor Yang Mempengaruhi Generasi Z Dalam Konsumsi E-Wallet Saat Pandemi Covid-19 (Studi Pada Mahasiswa Aktif Program Sarjana Di Kota …,” Jurnal Ilmiah Fokus Ekonomi …, 2022.
M. Nadhif Fuad, S. Hidayatullah, A. Dwi Yunianto, and E. Rachma Kamila, “Pengaruh Flash Sale dan Limited-Time Offers terhadap Impulsive buying behavior pada Pengguna Shopee,” vol. 3, no. 1, pp. 481–488, 2026.
A. O. Amasuba and A. Apriani, “The Dynamics of Impulse Buying: Exploring the Impact of Price Discounts, Time Pressure, Easy of Transaction, and Price Perception on Shopee Live,” dinasti international Journal of economics, finance & accounting, vol. 5, no. 5, pp. 4888–4895, 2024.
A. Redine and C. Jebarajakirthy, “Impulse buying : A systematic literature review and future research directions,” International Journal of Consumer Studies, no. August 2022, pp. 3–41, 2023, doi: 10.1111/ijcs.12862.
S. Zulfah, Trimana, and U. Mulyadi, “Pengaruh Pemasaran Interaktif Produk Skintific Melalui Fitur Tiktok Shop Terhadap Kedaran Merek Dan Keputusan Pembelian Pada Konsumen di Kota Semarang,” Jurnal Ilmiah Sultan Agung, vol. 2, no. 1, pp. 636–645, 2023.
T. Gorlier and G. Michel, “How special rewards in loyalty programs enrich consumer–brand relationships: The role of self‐expansion,” wiley Psychology & Marketing, vol. 37, no. 4, pp. 306–312, 2020.
A. Wongkitrungrueng, “MEANING AND IMPORTANCE OF PROMOTION,” ignou university arcive, pp. 263–287, 2021.
M. Mandolfo, D. Bettiga, L. Lamberti, and G. Noci, “Influence of Sales Promotion on Impulse Buying: A Dual Process Approach,” Journal of Promotion Management, vol. 28, no. 8, pp. 1212–1234, 2022, doi: 10.1080/10496491.2022.2060415.
C. Luca, “Consumer Behavior and Purchasing Decisions,” Obafemi Awolowo University, no. February, 2025.
S. H. Tsabita and M. Isa, “Pengaruh Scarcity Promotion Pada Flash Sale Terhadap Impulse Buying Dengan Arousal Sebagai Variabel Mediasi,” EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, vol. 4, no. 2, pp. 4278–4291, 2025, doi: 10.56799/ekoma.v4i2.7386.
M.-B. Alexandrescu and M. Milandru, “Promotion as a form of Communication of the Marketing Strategy,” Land Forces Academy Review, vol. 23, no. 4, pp. 268–274, 2018, doi: 10.2478/raft-2018-0033.
G. P. Hafidz and F. Tamzil, “Faktor Yang Mempengaruhi Impulse Buying,” Jurnal Ekonomi : Journal of Economic, vol. 12, no. 02, 2021, doi: 10.47007/jeko.v12i02.4152.
M. Rani, “Impulsive Buying Behavior: A Literature Review,” International Journal of Creative Research Thoughts, vol. 12, no. 9, pp. 2320–2882, 2024.
N. P. Herniati, “Uncovering Gen Z Indonesia’s Impulse Shopping Behaviour on E- Commerce Tiktok Shop,” The Manager Review, vol. 7, no. 1, pp. 31–62, 2025, doi: 10.33369/tmr.v7i1.41292.
W. Utami and U. B. Hatta, “Peran Pemoderasi Tekanan Waktu Hubungan Antara Nilai,” vol. VI, no. 1, pp. 115–125, 2020.
R. Fadli, S. Hidayati, M. Cholifah, R. A. Siroj, and M. W. Afgani, “Validitas dan Reliabilitas pada Penelitian Motivasi Belajar Pendidikan Agama Islam Menggunakan Product Moment,” JIIP (Jurnal Ilmiah Ilmu Pendidikan), vol. 6, no. 3, pp. 1734–1739, 2023, doi: 10.54371/jiip.v6i3.1419.
I. P. O. D. J. Putra, C. T. Purnami, and A. Kartini, “Validitas dan Reliabilitas Instrumen Gabungan Model Evaluasi Sistem Informasi Gizi Terpadu,” Jurnal Manajemen Kesehatan Indonesia, vol. 12, no. 1, pp. 79–89, 2024, doi: 10.14710/jmki.12.1.2024.79-89.
S. M. Sholihah, N. Y. Aditiya, E. S. Evani, and S. Maghfiroh, “Konsep Uji Asumsi Klasik pada Regresi Linier Berganda,” Jurnal Riset Akuntansi Soedirman, vol. 2, no. 2, 2023.
A. M. C. Refiyana and E. A. Vefiadytria, “Uji Asumsi Klasik dalam Regresi Linier pada Perhitungan Menggunakan Laporan Keuangan di Sektor Telekomunikasi Bursa Efek Indonesia,” Jurnal Ilmiah Manajemen Ekonomi dan Akuntansi (JIMEA), vol. 1, no. 2, 2024.
A. D. A. S. Budi, L. Septiana, and B. E. P. Mahendra, “Memahami Asumsi Klasik dalam Analisis Statistik: Sebuah Kajian Mendalam tentang Multikolinearitas, Heterokedastisitas, dan Autokorelasi dalam Penelitian,” Jurnal Multidisiplin West Science, vol. 3, no. 1, 2024.
N. U. Martaningtyas, E. A. Septiyaningrum, and Z. Maulana, “Dampak Pelanggaran Asumsi Klasik terhadap Kesalahan Inferensi dalam Analisis Ekonometrika,” Synergy: Jurnal Ilmiah Multidisiplin, 2024.
R. A. Silalahi, “Hasil Perhitungan Asumsi Klasik: Tentang Uji Autokorelasi, Normalitas, dan Heterokedastisitas,” Jurnal Ilmiah Multidisipliner, 2024.
C. A. Rahmat, Kurniabudi, and Y. Novianto, “Penerapan Metode Regresi Linier Berganda untuk Mengestimasi Laju Pertumbuhan Penduduk Kabupaten Musi Banyuasin,” Jurnal Informatika dan Rekayasa Komputer (JAKAKOM), vol. 3, no. 1, 2023.
F. Sahar, “Pengaruh Sales Promotion dan Advertising terhadap Impulse Buying,” Jurnal Wacana Ekonomi, vol. 22, no. 1, 2023.
A. Kharisma, S. Widagdo, and N. Supeni, “Pengaruh Promosi Penjualan, Store Atmosphere, Variasi Produk, dan Money Availability terhadap Impulse Buying pada Golden Market Jember,” JMBI: Jurnal Manajemen Bisnis dan Informatika, vol. 3, no. 2, 2023.
S. K. B. Lestari, M. T. Ernawati, and F. D. Pranatasari, “Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle, dan Sales Promotion terhadap Impulse Buying pada E-Commerce Shopee,” Business Management Journal, vol. 19, no. 2, 2023.
P. I. W. Putri and I. G. A. K. Sri Andani, “Peran Positive Emotion Memediasi Pengaruh Sales Promotion dan Hedonic Consumption terhadap Impulse Buying,” E-Jurnal Ekonomi dan Bisnis Universitas Udayana, vol. 12, no. 1, 2023.
T. R. Harahap and E. Wahyuni, “The Effect of Expertise Time Constraints, Interactivity and Promotion on Impulse Purchases Live Streaming TikTok,” Jurnal Ilmiah Akuntansi Kesatuan, vol. 12, no. 1, pp. 107–116, 2024, doi: 10.37641/jiakes.v12i1.2439.
C. F. Rahma and S. Nurhasanah, “Faktor Determinan yang Mempengaruhi Keputusan Pembelian Impulsif pada Media Live Streaming TikTok,” Manfaah: Journal of Islamic Business and Management, vol. 2, no. 2, 2022.
Downloads
Additional Files
Posted
Categories
License
Copyright (c) 2026 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
