Will the Consumer Goods Sector Collapse?
Akankah Sektor Barang Konsumen Tumbang?
DOI:
https://doi.org/10.21070/ups.9973Keywords:
Profitability, Liquidity, Activity Ratio, Non-Durable Household ProductsAbstract
This study motivated by the phenomenon of stock price volatility in the consumer goods sector, particularly the sharp decline in Unilever Indonesia's shares in recent years. Market uncertainty has prompted inquiry into which fundamental variables most strongly influence investor valuation. The research aims to examine the impact of profitability (ROE), liquidity (Current Ratio), and activity (TATO) on share prices among non-durable household products firms listed on the Indonesian Stock Exchange during 2022–2024. A quantitative approach employing panel regression analysis was applied to a sample of ten companies. Findings indicate that ROE significantly positively affects stock prices, while Current Ratio exerts a significant yet negative influence; conversely, TATO proves insignificant. Collectively, these three variables account for 38.532% of stock price variation. These findings enrich financial literature with a specific focus on the non-durable consumption sector, providing empirical foundations for stock valuation theory, thereby supporting national economic stability through more informed investments.
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