Marketing Mix Hijab Muslimah Cantix On Social Media

Abstract

The Muslimah Cantix hijab marketing mix on Instagram Social Media. data analysis techniques using interviews, observation / observation and drawing conclusions. The results of this study are Marketing Mix @hijabmuslimahcantix implementing the 4p strategy, namely product, price, place and promotion. Which is where @hijabmuslimahcantix products maintain quality which is made with various different hijab models so that consumers have many choices. In terms of price, consumers choose @hijabmuslimahcantix because the price is more affordable than other stores, but still pay attention to the quality of the product. Based on where @hijabmuslimahcantix chose Instagram as a place for the marketing mix, it is evident from the large number of new customers who have come because of testimonials from the Instagram account @hijabmuslimahcantix. And in terms of promotion, @hijab muslimahcantix applies it by giving a buy one get one free discount.