The Influence of E-Marketing Communication, Price, Product Quality, Brand Trust, Service Quality and Customer Loyalty on Repurchase Decision at Top Sell Sidoarjo
Pengaruh E-Marketing Communication, Harga, Kualitas Produk, Brand Trust, Kualitas Pelayanan dan Loyalitas Pelanggan Terhadap Keputusan Pembelian Ulang di Top Sell Sidoarjo
DOI:
https://doi.org/10.21070/ups.906Keywords:
E-Marketing Communication, Price, Product Quality, Brand Trust, Service Quality, Customer Loyalty, Repurchase DecisionAbstract
The purpose of this study was to assess how much influence e-marketing communication, price, product quality, brand trust, service quality, customer loyalty have on repeat purchase decisions at Topsell Sidoarjo. This method uses a quantitative method, with data analysis techniques using multiple linear regression calculations with the SPSS application which will look for the results of the validity test, reliability test and determine the normality test with a population of 300 and the known sample results are as many as 100 consumers, then distribute questionnaires directly at the topsell store. The researcher used a sampling technique in the form of purposive sampling, namely taking in a way that was relevant to the research objectives using the Likert scale assessment format to make it easier for respondents to answer questions that were given a score between 1 and 5. Results All variables are significant
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