The Effect of Marketing Strategy, Customer Focus and DIY Behavior on Business Results of SMEs Snack Food Traders in Sidoarjo
Pengaruh Strategi Marketing, Fokus Pelanggan dan DIY Behavior Terhadap Hasil Bisnis UMKM Pedagang Makanan Ringan di Sidoarjo
DOI:
https://doi.org/10.21070/ups.902Keywords:
Marketing Strategy, Customer Focus, DIY Behavior, Business ResAbstract
The purpose of this study was to determine the effect of marketing strategy, customer focus, and DIY behavior on the business results of snack traders in Sidoarjo.This research is a descriptive study using quantitative methods. Probability sampling technique to determine the population, and using accidential sampling to take samples. For the number of samples in this study took as many as 100 respondents to be the research sample. Then the validity and reliability tests will be carried out using statistical analysis using SEM with the Smart PLS method as a data processing application to conclude the hypotheses that have been proposed and to answer the problem formulation.Then the validity there is a significant influence between Marketing Strategy on Business Results, there is a significant influence between Customer Focus on Business Results, and there is a significant influence between DIY Behavior on Business Results of snack food traders in Sidoarjo.
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