Effect of Service Quality and Promotion Techniques on Customer Satisfaction at BSI KC Jenggolo Sidoarjo
Pengaruh Kualitas Pelayanan dan Teknik Promosi terhadap Kepuasan Nasabah Pada BSI KC Jenggolo
DOI:
https://doi.org/10.21070/ups.760Keywords:
service quality, promotion techniques, customer satisfactionAbstract
He purpose of this study is to determine the effect of service quality and promotion techniques on customer satisfaction at BSI KC Jenggolo. BSI itself really maintains the maximum quality of service and promotional techniques in attracting customers to use their products. With this, customers will get satisfaction when using products from Bank Syariah Indonesia KC Jenggolo. The study used a quantitative method by distributing questionnaires to 50 customer respondents at BSI KC Jenggolo who were tested using SPSS software version 22. The results of this study showed that service quality had a significant effect on customer satisfaction at BSI KC Jenggolo with a significant value of 0.001. Promotional techniques have a significant effect on customer satisfaction at BSI KC Jenggolo with a significant value of 0.018. Then service quality and promotion techniques simultaneously influence customer satisfaction at BSI KC Jenggolo with a significant value of 0.000.
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