The Influence of Price and Service Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable at UD. Haji Nur
Pengaruh Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening pada UD. Haji Nur
DOI:
https://doi.org/10.21070/ups.6865Keywords:
Price, Service Quality, Customer Loyalty, Customer SatisfactionAbstract
Since client loyalty is one of the elements that affect a company's performance, it has a significant impact on achieving a company's objectives and preserving its existence. The purpose of this study is to talk about customer loyalty seen from the price and service quality with satisfaction as a mediator at UD. Haji Nur. The sample collection method for this research uses the accidental Sampling approach. Sampling in this approach used the lemeshow formula with a total of 100 respondents. Using PLS software, findings were explained. (1) price has a positive and significant impact on customer loyalty; (2) service quality has a positive and significant impact on customer loyalty; (3) customer satisfaction has a positive and significant impact on customer loyalty; (4) price has a positive and significant impact on customer satisfaction; and (5) service quality has a positive and significant impact on customer satisfaction.
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