Reabayaku Marketing Communication Strategy Through Instagram
Strategi Komunikasi Pemasaran OOTD @Reabayaku Melalui Instagram
DOI:
https://doi.org/10.21070/ups.668Keywords:
Communication Strategy, Marketing, Instagram, @reabayakuAbstract
A social media marketing communication strategy is a strategy that uses social media as a tool to pro,ote or introduce products and services to the public online. This strategy has been widely used by some fashion business people. This study aims to determine the account promotion activites of @reabayaku in increasing sales. The method use is descriptive qualitative method. The results of this study indicate that there is a marketing communication strategy that advances to the marketing communication mix by implementing the 7P’s, namely : Product, price, Promotiom, Place, People, Process, and Physical Evidenc. And othe factors in the promotion of the @reabayaku account cannot be separated from the use of existing features on Instagram, neat arrangement of Instagram feeds based on topics, use of own templates can make products more attractive and choices from a photo and post.
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