Instagram Digital Marketing Strategy for @Briyani Mandhi Nusantara Products for Increasing Sales
Strategi Digital Marketing Instragam Produk @Briyani Mandhi Nusantara dalam Meningkatkan Penjualan
DOI:
https://doi.org/10.21070/ups.6537Keywords:
Digital Marketing Strategy, AIDA, briyani mandhi nusantaraAbstract
This research aims to examine the digital marketing strategy via Instagram implemented by Briyani Mandhi Nusantara in an effort to increase sales. Implementing the right marketing strategy is the key to improving products and driving business growth. This research uses a qualitative method with a descriptive approach, data is collected through interviews, observation and documentation. The object of this research is to increase sales, and the subject is Instagram digital marketing strategies. The results of research to increase sales show that the digital marketing strategy implemented involves the use of Instagram features such as posting to the feed, Instagram Stories, Reels, and using appropriate hashtags. In addition, the use of the AIDA theory (Attention, Interest, Desire, Action) has proven to be effective in attracting attention, building interest, creating desire, and encouraging consumer action. With this strategy, Briyani Mandhi Nusantara succeeded in increasing brand visibility and product sales significantly.
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