Student Perceptions of Shopee Live
Persepsi Mahasiswa Terhadap Shopee Live
DOI:
https://doi.org/10.21070/ups.5667Keywords:
perception, college student, shopeeliveAbstract
E-Commerce is commonly defined as an online purchase or sale transaction through the internet. Shopee Live is a live video streaming service that enables customers to purchase items and connect through Shopee. This study aims to determine the Student Perception of Shopee Live.This will focus on studying the student's perception of ShopeeLive. The descriptive qualitative research method. The researcher chose five informants from the Communication Science Study Program at the University of Muhammadiyah Sidoarjo.Of the 5 informants the Communication Science Study Program students are active Shopee users who wait for shopee live every time they shop.The results of the study showed that positive perceptions of the Shopee application were based on user experience in online shopping. Shopee has succeeded in attracting users' attention with the features provided such as shopeelive.However positive perceptions do not always have a direct impact on purchasing decisions because each individual has different preferences and experiences.
Downloads
References
F. A. Royan, M. Nazwa, S. A. Nurfadliah, S. Aprilia, W. Fazira, and H. Riofita, “Strategi Pengembangan Sumber Daya Manusia Dalam Era Digital Pada E-Commerce Di Kota Pekanbaru,” SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi, vol. 2, no. 5, pp. 801–808, 2024.
A. M. Prajana, A. Syafikarani, and N. E. Nastiti, “Pemanfaatan Video Streaming Sebagai Media Pemasaran Pada Fitur Shopee Live. Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar, 8 (2), 145–152,” 2021.
D. Dirnaeni, I. Ardiansyah, and C. K. Indira, “Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Melalui Fitur Shopee Live,” UG Journal, vol. 16, no. 4, 2022.
F. Fadhilaturrahmi, R. Ananda, and S. Yolanda, “Persepsi guru sekolah dasar terhadap pembelajaran jarak jauh di masa pandemi covid 19,” Jurnal Basicedu, vol. 5, no. 3, pp. 1683–1688, 2021.
M. F. Saifuddin, “E-learning dalam persepsi mahasiswa,” Jurnal Varidika, vol. 29, no. 2, pp. 102–109, 2018.
M. Razak, “Perilaku konsumen,” 2016, Alauddin University Press.
L. Murlisa and J. Humaira, “PERSEPSI MAHASISWA TERHADAP KUALITAS PRODUK, HARGA DAN MINAT BELI DI E-COMMERCE SHOPEE (STUDI DI STAIN TEUNGKU DIRUNDENG MEULABOH),” in PROCEEDINGS: Dirundeng International Conference on Islamic Studies, 2022, pp. 173–184.
N. D. Purwa and H. Suksmawati, “Persepsi Generasi Milenial Terhadap Hari Belanja Online Nasional Pada E-Commerce Shopee,” Expose: Jurnal Ilmu Komunikasi, vol. 5, no. 1, p. 16, Apr. 2022, doi: 10.33021/exp.v5i1.3533.
S. Lindawati and M. Hendri, “Penggunaan Metode Deskriptif Kualitatif Untuk Analisis Strategi Pengembangan Kepariwisataan Kota Sibolga Provinsi Sumatera Utara,” in Seminar Nasional APTIKOM (SEMNASTIKOM), Hotel Lombok Raya Mataram, 2016, pp. 833–837.
R. Setyoningrum and N. M. Aesthetika, “Instagram as a Promotional Media for the ‘Indah Bordir’ Store,” Indonesian Journal of Law and Economics Review, vol. 12, pp. 10–21070, 2021.
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
