Strategy of Branding Development Through Quality Assurance in Boarding School
Strategi Pengembangan Branding Melalui Jaminan Mutu di Sekolah Boarding
DOI:
https://doi.org/10.21070/ups.5276Keywords:
prime services, customers satisfaction, school image, quality assurance, boarding schoolAbstract
This research aims to elaborate branding development strategies through quality assurance in boarding school. The method used as a reference in the research is phenomenological qualitative method based on purposive and snowball sampling where researcher obtain data from three sources, namely policy makers, students and parents, as well as school committees who are believed to be capable of dealing with the research phenomenon. The result of the research shows that the school brand development strategy can obtain maximum result through strong quality assurance and excellent management services. The new finding in this research is that sustainable quality assurance can strengthen the school brand system. This phenomenological research can be a literary benchmark in developing brand schools through quality assurance.
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