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Rebranding MSME Catering Through Packaging Design and Social Promotion Media


Rebranding UMKM Catering Melalui Desain Packaging dan Promosi Media Sosial

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DOI:

https://doi.org/10.21070/ups.4633

Keywords:

UMKM, Promotions, Social Media;

Abstract

The aim of this Community Service activity is to find out the problems of the two catering businesses and provide solutions to these problems. The method used is to provide training in the form of a tutorial on how to manage an Instagram account and how to operate the Google Maps application. The results of this Community Service are helping the two MSME actors create a logo design, create an official Instagram account, create content designs for Instagram posts, create packaging designs in the form of labels, add the location of the Catering business address via the Google Maps Application, train or teach the two MSME actors to manage Instagram by posting menus that we provide with interesting content, and how to operate the Google Maps Application.

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2024-05-22

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