DOI of the published article https://doi.org/10.37385/msej.v5i2.4540
The Effectiveness of Perceived Usefulness, Perceived Ease of Use, and Facilitating Conditions on Purchase Decision
Efektivitas Persepsi Kegunaan, Persepsi Kemudahan, dan Kondisi yang Memfasilitasi Terhadap Keputusan Pembelian
DOI:
https://doi.org/10.21070/ups.4458Keywords:
Perceived Usefulness,, Perceived Ease of Use, Facilitating Conditions, Purchase Decisions, E-commerce ShopeeAbstract
This study analyzes the influence of Perceived Usefulness, Perceived Ease of Use, and Facilitating Conditions on Purchase Decisions among users of the Shopee e-commerce application in Sidoarjo. Employing a quantitative approach, the results indicate that Perceived Usefulness and Perceived Ease of Use have a positive and significant impact on Purchase Decisions, while Facilitating Conditions do not exhibit a significant influence. The findings imply the crucial role of application quality and user-friendliness in enhancing the effectiveness of purchase decisions. Recommendations involve technical improvements to enhance the impact of facilitating conditions. This research provides insights into factors affecting purchase decisions in the e-commerce context, laying the groundwork for further development to enhance user experience and the purchase decision-making process.
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