The Influence of E-Store Atmosphere, Hedonic Shopping Value, and Shopping Lifestyle, on Impulsive Purchases in Tiktok Shop Live Streaming
Pengaruh E-Atmosfer Gerai, Hedonic Shopping Value, dan Shopping Lifestyle, Terhadap Pembelian Impulsif Pada Live Streaming Tiktok Shop
DOI:
https://doi.org/10.21070/ups.4084Keywords:
E-Store Atmosphere, Hedonic Shopping Value, Shopping LifestyleAbstract
This research aims to test the influence of Store E-Atmosphere, Hedonic Shopping Value, and Shopping Lifestyle on Impulsive Purchases Live Streaming TikTok Shop. This research uses a quantitative method with a sample of 100 respondents, taken using a purposive sampling technique with research results stating that: e-store atmosphere has a positive effect on impulse buying, hedonic shopping value has a positive effect on impulse buying, shopping pulsive buying . And store e-atmosphere, hedonic shopping value, and shopping lifestyle together influence impulse buying.
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