Da'wa Gus Baha in the Perspective of Face Negotiation Theory
Dakwah Gus Baha dalam Perspektif Teori Negosiasi Wajah
DOI:
https://doi.org/10.21070/ups.3539Keywords:
Da'wah, Face Negotiation, Self ConstrualAbstract
Da'wah activities are now increasingly easier to carry out because of the sophistication of existing technology. In this way, the possibility of slander increases. Therefore, preaching today is full of challenges and sincerity. The emergence of facial negotiation when facing a da'wah problem is a very important thing to pay attention to. This research uses a qualitative descriptive method with content analysis techniques. The data collection techniques used were observation, documentation study, and literature study. The subject of this research is Gus Baha and the object of the research is the content of the critical video made by Faizal Assegaf as well as the video content of Gus Baha's response to the criticism. The research results showed that Gus Baha displayed quite calm, scientific and relaxed facial negotiations in responding to Faizal's criticism. When criticized, Gus Baha tends to show a calm and scientific face.
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