Analysis of the Influence of Social Media Use, Investment Understanding and Friendship Relations on Millennial Generation’s Interest in Investing in the Capital Market
Analisis Pengaruh Dari Penggunaan Media Sosial, Pemahaman Investasi dan Hubungan Pertemanan Terhadap Minat Generasi Millenial Dalam Berinvestasi di Pasar Modal
DOI:
https://doi.org/10.21070/ups.3296Keywords:
Use of Social Media, Accounting Understanding, Millenial Generation Interests, Friendship RelationsAbstract
His research examines the factors that influence the millennial generation's interest in investing. Various factors that can influence investment intentions are the use of social media, understanding of investment and friendships. The purpose of this research is to determine the effect of the use of social media, understanding of investment and friendships either partially or simultaneously on the interest of the millennial generation in investing in the capital market. This research is included in the category of quantitative research methods. This research was conducted by distributing questionnaires filled out by respondents. The sample for this research is 100 respondents with inclusion criteria, namely the millennial generation who are interested in or are currently investing in the capital market. The data collection technique used is to distribute questionnaires using a Likert scale. The data analysis technique in this study uses the help of IBM SPSS 16 software.
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