In Store Display, Product Quality, and Price Discounts on Impulse Buying Decisions at Indah Bordir Sidoarjo Store
In Store Display, Kualitas Produk, dan Price Discount Terhadap Keputusan Impulse Buying Pada Toko Indah Bordir Sidoarjo
DOI:
https://doi.org/10.21070/ups.3203Keywords:
in-store display, product quality, price discount, impulsive buyingAbstract
This study aims to identify and prove the effect of in-store displays, product quality and price discounts on impulse buying decisions at the Indah Embroidery store in Sidoarjo. The research was conducted using a quantitative approach, with a sample of 100 respondents, namely consumers at the Indah Embroidery shop who live in Sidoarjo with ages 18-45 years. Data collection was carried out using a accidental sampling and analyzed with multiple linear regression analysis using the SPSS program. The results showed that in-store displays, product quality and pricen discounts proved to have a significant effect on impulsive buying at the Indah Embroidery shop in Sidoarjo.
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