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DOI of the published article http://dx.doi.org/10.29040/jie.v7i2.10292
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The Impact Of Digital Marketing, Product Quality And Price On Consumer Buying Interest In Luce Coffee Products In Sidoarjo


Dampak Digital Marketing, Kualitas Produk dan Harga Terhadap Minat Beli Konsumen Pada Produk Luce Coffee Di Sidoarjo

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DOI:

https://doi.org/10.21070/ups.2906

Keywords:

Digital Marketing, Product Quality, Price, Consumer Buying Interest

Abstract

This study aims to find out that Digital Marketing, Product Quality and Price have a significant effect on consumer buying interest. This research uses quantitative methods. Sampling using non-probability sampling technique. There were 96 respondents involved in this study. Data collection uses a questionnaire distributed via google form. As well as processing the data using the SPSS Statistics 25 program. This study obtained the results that Digital Marketing has no influence on consumer buying interest, product quality has a significant influence on consumer buying interest, and price has a significant influence on consumer buying interest in Luce Coffee products. In Sidoarjo.

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2023-08-29

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