The Effect of Tiktok Social Media, Influencers, and Prices on the Decision to Purchase Gacoan Noodles in East Java
Pengaruh Media Sosial TikTok, Influencer, Dan harga Terhadap Keputusan Pembelian Mie Gacoan Di Jawa Timur
DOI:
https://doi.org/10.21070/ups.2839Keywords:
Social Media, TikTok, Influencer, Price, Purchase DecisionAbstract
This research aims to analyze the influence of Tiktok Social Media, Influencers and Prices on Purchase Decisions. This study uses quantitative techniques with a research design using hypothesis testing. The population used in this study were residents of East Java who had bought gacoan noodles with a sample of 100 people. Because in this study the number of population is not known, the technique of determining the sample using non-probability sampling technique and using purposive sampling. Primary data was obtained by distributing questionnaires online via google form to Mie Gacoan customers in East Java as research subjects. Data processing will be carried out using SPSS software, with focus on respondents who have purchased Mie Gacoan and are domiciled in East Java. Based on the results of this study, it can be concluded that the social media variables TikTok. influencers, and prices have a positive and significant effect on purchasing decisions.
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