Decisions on Location, Product Diversity, Price and Promotion Social Media on Consumer Buying Interest At The Franchise Mafia Gedang in Sidoarjo District
Keputusan Location, Product Diversity, Price Dan Promosi Media Sosial Terhadap Minat Beli Konsumen Pada Franchise Mafia Gedang Di Kabupaten Sidoarjo
DOI:
https://doi.org/10.21070/ups.2352Keywords:
Location, Product Diversity, Price, Social Media Promotion, Buying InterestAbstract
This study aims to determine the decisions of location, product diversity, price and social media promotion on consumer buying interest in the Gedang Mafia Franchise in Sidoarjo Regency. This research is a descriptive research using quantitative methods. Sampling in this study was carried out using the Non-probability sampling technique with random sampling method and the number of samples in this study were 101 respondents. Questionnaire data collection techniques. The data analysis technique used in this study used multiple linear regression using the IBM SPSS Statistics version 25 program. The results of this study prove that location partially influences purchase intention at the Gedang Mafia Franchise in Sidoarjo Regency, while product diversity partially influences purchase intention. buying at the Gedang Mafia Franchise in Sidoarjo Regency, while price partially influences buying interest at the Gedang Mafia Franchise in Sidoarjo Regency, and social media promotion partially influences buying interest.
Downloads
References
P. Kotler dan K. L. Keller, Manajemen Pemasaran, 13 penyunt., vol. Jilid 1, Jakarta: Erlangga, 2017.
F. Khusnul Khotimah, “Pengaruh kemudahan penggunaan, kepercayaan konsumen & kreativitas iklan terhadap
minat beli konsumen online-shop,” Jurnal Manajemen Strategi dan Aplikasi Bisnis, vol. Vol 1, no. No 1, pp.
-
, 2018.
P. G. wonok and S. Loindong, "Pengaruh Transaksional, Referensial dan Preferensial Terhadap Minat
Mereferensikan Produk Roxy di Quicksilver Mantos," Jurnal EMBA, vol. 6, no. 4, pp. 2108 - 2117, 2017.
R. Lupiyoadi, Manajemen Pemasaran Jasa, Edisi 4 ed., Jakarta: Salemba Empat, 2018.
C. W. Utami, Manajemen Ritel edisi Ketiga, Jakarta: Salemba Empat, 2017.
F. Tjiptono, Strategi Pemasaran Prinsip & Penerapan, Yogyakarta: Andi, 2020.
A. Solvaroyani, S. Hartono dan I. Aryanti, “Minat Beli Konsumen Ditinjau Dari Store Atmosphere, Lokasi dan
Word Of Mouth (Studi Kasus Pada Tas Butik Solo),” Jurnal EKBIS : Analisis, Prediksi, dan Informasi Vol 22
No 1, pp. 42 - 54, 2021.
A. Tulim, “Lokasi dan Kualitas Pelayanan Terhadap Minat Beli Konsumen Pada PT. Triyasa Sukses Makmur
Medan,” Jurnal Ilmiah KOHESI, pp. 66 - 86, 2019.
D. S. Wijiantoro and I. N. Sudapet, "The Influence of Product, Price, and Location on Consumer Purchasing
Interest in Bakso Pak Kus Residen Sudirman Surabaya," Journal Of World Conference, pp. 157 - 166, 2019.
A. Latief, "Analisis Pengaruh Produk, Harga, Lokasi dan Promosi terhadap Minat Beli Konsumen pada Warung
Wedang Jahe (Studi Kasus Warung Sido Mampir di Kota Langsa)," Jurnal Manajemen dan Keuangan, pp. 90
- 99 , 2018.
H. Yuwono and S. Yuwana, "Pengaruh Kualitas Pelayanan dan Keragaman Produk Terhadap Kepuasan
Konsumen Pada Toko King di Malang," Jurnal Ekonomi Manajemen, vol. 2, no. 1, pp. 331 - 346, 2017.
M. Semarang, S. Hartono dan Burhanudin, “Pengaruh Harga, Keragaman Produk, dan Merek Terhadap
Keputusan Pembelian Produk Pada PT. Index Sukoharjo,” Edunomika - Vol 03 No 02, pp. 533 - 540, 2019.
T. C. Putri dan C. Gunawan, “Pengaruh Keragaman Produk dan Kepercayaan Terhadap Minat Beli Online Saat
Pandemi Covid-19,” EMBISS Jurnal Ekonomi, Manajemen Dan Bisnis Vol 1, No 1, pp. 56 - 65, 2021.
D. D. Marsella, T. M dan Hartono, “Pengaruh Keragaman Produk, Kualitas Pelayanan dan Suasana Toko
terhadap Keputusan Pembelian di Butik Nabila Lumajang,” Jobman : Journal Of Organization and Business
Managment Vol 2 No 4, pp. 236 - 241, 2020.
N. Juwita dan Hermawan, “Pengaruh Harga, Lokasi dan Keberagaman Produk terhadap Minat Beli Di Pasar
Induk Wonosobo,” Journal of Economic, Business and Engineering Vol 2 No 01, pp. 106 - 112, 2020.
Downloads
Additional Files
Posted
License
Copyright (c) 2023 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
