Visibility and Perceived Value of Customer Experience at the Beji Branch of Ayam Geprek Sa’i Fast Food Restaurant
Visibilitas dan Penetapan Harga terhadap Pengalaman Pelanggan di Restoran Cepat Saji Ayam Geprek Sa’i Cabang Beji
DOI:
https://doi.org/10.21070/ups.2229Keywords:
Visibility, Pricing, Customer ExperienceAbstract
This research aims to evaluate the impact of visibility and pricing on customer experience. The method used in this study is a quantitative approach, with a research design that involves hypothesis testing. Data collection is done through two types of data sources, namely primary data and secondary data. Primary data is obtained through the distribution of online questionnaires to customers of Rumah Makan Cepat Saji Ayam Geprek Sa'i Cabang Beji as the research subjects. Data processing will be conducted using SPSS software, focusing on respondents who have visited the restaurant more than once. The questionnaire will be distributed via Google forms. Based on the results of this research, it can be concluded that the variables of visibility and pricing contribute to or influence the customer experience variable (Y) in the context that has been studied.
Downloads
References
Reni. 2018. “WOW! 10 RESTORAN CEPAT SAJI TERBAIK DAN FAKTA DIBALIKNYA.” Gotravelly. 2018. https://www.gotravelly.com/blog/restoran-cepat-saji-terbaik/.
Sanusi, A. (2017). Metodologi Penelitian.
Artini, Ina Rizky. “PENGARUH CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SHAMPO KECANTIKAN SUNSILK CRO - CREATIONS PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS ISLAM INDONESIA DI YOGYAKARTA”. Skripsi, Fakultas Ekonomi, Universitas Islam Indonesia, 2016.
Hariyanto, Kevin. “Analisa Pengaruh Service Quality, Food Quality Dan Perceived Value Terhadap Customer Loyalty Konsumen Restaurant Boncafe Manyar Kertoarjo Surabaya Dengan Customer Satisfaction Sebagai Variable Intervening”. Jurnal Strategi Pemasaran, vol. 4, no. 1, 2017.
Salim, Kenny Febrina & Catherine. “Pengaruh Customer Experience dan Kepercayaan terhadap Kepuasan Konsumen di TX Travel Klampis”. Jurnal Manajemen Perhotelan Universitas Kristen Petra (2014).
Miles, D. A. (2017). A Taxonomy of Research Gaps: Identifying and Defining the Seven Research Gaps. In Doctoral Student Workshop: Finding Research Gaps-Research Methods and Strategies, Dallas, Texas.
Rossiter, John dan Larry Percy. 1996. Advertising communications & Promotion Management. MC.Graw-Hill.Inc.
Tri Utami, Susi Widjajani & Budiyanto. (2020). “PENGARUH CELEBRITY ENDORSER TERHADAP MINAT
BELI KONSUMEN (Studi pada Konsumen Y.O.U Makeups di Purworejo)”. Program Studi Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Purworejo.
Fandy Tjiptono, Manajemen Pemasaran Jasa, PT Indeks Kelompok Gramedia, Jakarta 2017.
Tjiptono, F,. G. Chandra dan D. Adriana. 2008. Pemasaran Strategik. Cetakan ke-1. Yogyakarta: Penerbit ANDI.
Kotler, Philip dan Kevin Lane Keller (2009), Manajemen Pemasaran, Edisi 13. Jakarta.
Gentile, C., Spiller, N., & Noci, G. (2007). How to Sustain the Customer Experience: An Overview of Experience Components that Co-create Value with the Customer. European Management Journal, 25(5), 395–410.
Chen, S.-C., & Lin, C.-P. (2014). The impact of customer experience and perceived value on sustainable social relationship in blogs: An empirical study. Technological Forecasting & Social Change xxx (2014), pp. 1- 11.
Schmitt, Bernd, 1999, Experiential Marketing. The Free Press New York.
Smith, Shaun and Joe Wheeler (2002), Managing the CustomerExperience: Turning Customers into Advocates. Upper SaddleRiver, NJ: Financial Times/Prentice Hall.
I. S. Ilmi and S. Sumartik, “Work Ability, Work Morale, and Work Environment on Employee Performance in Companies Engaged in the Bag Industry”, ijins, vol. 21, p. 10.21070/ijins.v21i.780, Jan. 2023.
A. F. Rozi and S. Sumartik, “The Influence of Leadership, Work Environment, and Career Development on Work Achievement: Pengaruh Kepemimpinan, Lingkungan Kerja, dan Pengembangan Karir terhadap Prestasi Kerja”, ijemd, vol. 20, p. 10.21070/ijemd.v20i.674, Nov. 2022.
S. F. Nuzulita and S. Sumartik, “Workload, Compensation, and Discipline on the Performance of Food Producer Employees in Sidoarjo During the Covid-19 Pandemic”, ijins, vol. 22, p. 10.21070/ijins.v22i.841, Apr. 2023.
Downloads
Additional Files
Posted
License
Copyright (c) 2023 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
