Analysis of the Effect of the Cafe Atmosphere, Menu Diversity and Service Excellence on Customer Loyalty at Istoria Cafe Sidoarjo
Analisis Pengaruh Atmosfer Kafe, Keberagaman Menu dan Pelayanan Prima Terhadap Loyalitas Konsumen di Istoria Cafe Sidoarjo
DOI:
https://doi.org/10.21070/ups.2143Keywords:
Atmosphere Cafe, Menu Divesity, Service Excellence, Customer LoyalityAbstract
This study aims to examine and analyze the effect of atmosphere cafe, menu diversity, and service excellence on customer loyality at Istoria Cafe Sidoarjo. The research method used in this research is descriptive quantitative method. The data analysis technique used is multiple linear regression techniques. The analysis is based on data from 97 research respondents whose data collection was carried out by collecting primary data in the form of distributing questionnaires, where the sampling technique was carried out using the purposive sampling method. The research results obtained partially show the results of atmosphere cafe variable influencing the use of custome loyality, menu diversity variable affecting the use of customer loyality, and sevice excellence variable influencing the use of customer loyality in Istoria Cafe Sidoarjo
Downloads
References
P. M. Bisnis, P. S. Manajemen, F. Bisnis, and J. Siwalankerto, “PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN NOACH CAFE AND BISTRO,” vol. 7, no. 2, 2019.
A. Mariansyah, U. B. Darma, A. Syarif, and U. B. Darma, “Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kepuasan Konsumen Cafe Kabalu,” vol. 3, no. 2, pp. 134–146, 2020.
E. R. Tamher, W. Tabelessy, and G. Tahapary, “Atmosfer cafe pengaruhnya terhadap kepuasan dan loyalitas pelanggan cafe pasir putih di kota Ambon,” J. Manaj. SOSO-Q, vol. 7, no. 2, pp. 97–112, 2019, [Online]. Available: https://ojs.unpatti.ac.id/index.php/sosoq/article/download/1000/477
J. Widyanto and H. Siaputra, “Analisa Pengaruh Atmosphere Terhadap Behavioral Intention Dengan Customer Satisfaction Sebagai Intervening Variable Pada OUR BAR SURABAYA,” J. Hosp. dan Manaj. …, pp. 203–221, 2020.
A. P. Sakti, S. Sulistiono, D. Astrini, and L. Stephanie, “Pengaruh Service Excellence, Servicescape Dan Handling Complaint Terhadap Kepuasan Pelanggan Restoran Cimory Riverside,” J. Ilm. Pariwisata Kesatuan, vol. 2, no. 1, pp. 9–20, 2021, doi: 10.37641/jipkes.v2i1.582.
I. Agustin, M. Naely, A. Dan, and B. Santoso, “Product Diversity, Atmosfer Kafe Dan Harga Dampaknya Terhadap Loyalitas Pelanggan Warung Kopi Cak Wang Banyuwangi,” 2019.
C. B. Gunawan, “Analisis perbandingan pengaruh store atmosphere terhadap loyalitas pelanggan coffee shop di Bandung Konsumsi Kopi Negara Eksportir,” vol. 20, no. November, pp. 51–62, 2020.
J. Satyagraha et al., “Harga dan keberagaman produk serta pengaruhnya terhadap loyalitas pelanggan restoran,” vol. 05, no. 01, pp. 37–47, 2022.
L. Bilqis, A. Nunung, P. P. Ganesha, P. Studi, and A. Keuangan, “PELAYANAN PRIMA TERHADAP LOYALITAS KONSUMEN SCHATJE KIDS DI BANDUNG,” vol. 2, no. 1, 2021.
F. Yanti, Y. Anwar, and S. M. Bramana, “PENGARUH SERVICE EXCELLENCE TERHADAP LOYALITAS PELANGGAN PADA PERUSAHAAN DAERAH AIR MINUM ( PDAM ) DI BATURAJA,” vol. 9, no. 2, pp. 214–224, 2021.
E. C. Pratama and C. K. Dewi, “Pengaruh Store Atmosphere Terhadap Customer Loyalty Melalui Satisfaction ( Studi Pada Gahenna Kopi ) Influence Of Store Atmosphere On Customer Loyalty Through Satisfaction ( Study On Gahenna Coffee ),” vol. 9, no. 2, pp. 848–858, 2022.
P. S. Manajemen, “MENGUJI PENGARUH KERAGAMAN MENU, KUALITAS PRODUK, STORE ATMOSPHERE, DAN HARGA TERHADAP LOYALITAS PELANGGAN DI WEDANGAN JIMBOENG,” vol. 7, no. 1, pp. 115–123, 2020.
S. Sumartik, M. Hariasih, L. Indayani, and D. Andriani, “The Effect of E-Service Quality and Brand Image on Customer Loyalty to Conventional Banks During the COVID-19 Pandemic,” vol. 2022, pp. 36–45, 2022, doi: 10.18502/kss.v7i10.11207.
B. Kecamatan and S. Kabupaten, “PELAYANAN PRIMA TERHADAP LOYALITAS KONSUMEN DI TOKO BAROKAH KECAMATAN SUBANG KABUPATEN SUBANG,” vol. 4, no. 1, pp. 1–10, 2022.
N. Eltonia and K. A. Hayuningtias, “Pengaruh Citra Merek , Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian Air Minum Dalam Kemasan ( AMDK ) Merek Le Minerale 600ml di Kota Semarang ),” vol. 6, no. 2, pp. 250–256, 2021.
A. Baharuddin and B. Sudaryanto, “PENGARUH STORE ATMOSPHERE TERHADAP REPURCHASE DECISION DAN LOYALITAS KONSUMEN PADA COFFEE SHOP (Studi Pada Konsumen Coffee Shop di Semarang),” Diponegoro J. Manag., vol. 10, no. 5, pp. 1–6, 2021, [Online]. Available: http://ejournal-s1.undip.ac.id/index.php/dbr
N. Hikmat and N. Saefudin, “Ramen Restaurant In Kabupaten Sumedang Pengaruh Keberagaman Produk Dan Store Atmosphere Terhadap Loyalitas Konsumen Pada Restoran Ucings Ramen Di Kabupaten Sumedang,” vol. 4, no. 3, pp. 1675–1686, 2023.
Mubayyanah, A. Kunaifi, F. Rahman, and A. Rosyid, “Ragam Menu, Harga, Dan Lokasi: Pengaruhnya Terhadap Pelanggan Restoran,” Masyrif J. Ekon. Bisnis dan Manaj., vol. 1, no. 1, pp. 55–80, 2019, [Online]. Available: https://ejournal.idia.ac.id/index.php/masyrif/article/view/220
F. F. Maulyan, D. Y. Drajat, R. Y. Angliawati, and D. Sandini, “Pengaruh Service Excellent Terhadap Citra Perusahaan Dan Loyalitas Pelanggan: Theoretical Review,” J. Sains Manaj., vol. 4, no. 1, pp. 2685–6972, 2022, [Online]. Available: https://ejurnal.ars.ac.id/index.php/jsm/index
N. F. Naini, Sugeng Santoso, T. S. Andriani, U. G. Claudia, and Nurfadillah, “The Effect of Product Quality, Service Quality, Customer Satisfaction on Customer Loyalty,” J. Consum. Sci., vol. 7, no. 1, pp. 34–50, 2022, doi: 10.29244/jcs.7.1.34-50.
Downloads
Additional Files
Posted
License
Copyright (c) 2023 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
