Instagram account @kokobuncit as a reference for UMKM local food
Akun Instagram @kokobuncit Sebagai Referansi Makanan Lokal UMKM
DOI:
https://doi.org/10.21070/ups.1481Keywords:
instagram, referens, UMKMAbstract
instagram is an application for sharing video and photo posts as well as digital filters that help users share them on various services including Instagram. The purpose of this research is to find out the use of the Instagram account @kokobuncit, as a reference for UMKM local food. This study uses the 4c theory of social media users consisting of context, communication, collaboration and connection as support in this research. This type of research is descriptive qualitative. Data collection was done through interviews and observation. Data analysis through the process of data collection, data reduction, data presentation and data withdrawal or verification. Researchers selected informants by purposive sampling from active @kokobuncit followers. The results of the study show that the @kokobuncit account provides detailed information, applies honest reviews and smart reviews of the products or culinary reviews.
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