Promotion Strategy for Travel Agent "Sahabat Ratu Tour & Travel" After Pandemic Covid-19
Strategi Promosi Agen Wisata “Sahabat Ratu Tour & Travel” Pasca Pandemi Covid-19
DOI:
https://doi.org/10.21070/ups.1294Keywords:
Advertising, Sales Promotion, Personal Selling, Public RelationAbstract
This study aims to determine the communication strategy for the promotion of travel agents "Sahabat Ratu Tour & Travel" after the Covid-19 pandemic. After the Covid-19 pandemic case, the world has entered a new normal era. So on the occasion of this new normal era, there needs to be a strategy on how to get tourism actors to wake up and be able to serve tourists back normally with a large number of customers. This research uses descriptive qualitative method. Determination of research informants using purposive sampling. Data collection uses in-depth interviews, observation, and documentation. The results of this study using promotional strategies really help the growth and development of travel agents in running a business in the tourism sector. There are four main mixes, namely increasing advertising, strengthening personal selling, increasing public relations, and providing the best evaluation of the products offered to customers.
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