The Commodification of Mount Pundak Ecotourism from Jean Baudrillard's Perspective
Komodifikasi Ekowisata Gunung Pundak Dalam Perspektif Jean Baudrillard
DOI:
https://doi.org/10.21070/ups.1287Keywords:
Commodification, Ecotourism, Jean BaudrillardAbstract
This study aims to examine the nature of commodification occurring in Mount Pundak ecotourism from the perspective of Jean Baudrillard. The commodification of ecotourism has created a new reality that simultaneously blurs and replaces the actual reality through a series of simulacra and simulations, ultimately leading to capitalist practices. These practices treat ecotourism objects solely as commodities, without regard for environmental preservation and cultural values. This study utilizes a qualitative method that focuses on the use of data, which will be gathered through written and oral accounts from observed informants. The informants for this research were purposively selected, meaning that they have met the specific aims and objectives of the study. The research findings indicate the presence of commodification in Mount Pundak ecotourism.
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