The Influence of Self Control, Life Style, and Influencer Reviews on Shopping Behavior Study on Shopee Gen Z Consumers
Pengaruh Self Control, Life Style, dan Review Influencer Tehadap Perilaku Belanja Studi Pada Konsumen Shopee Gen Z
DOI:
https://doi.org/10.21070/ups.10131Keywords:
Self-Control, Lifestyle, Influencer Marketing, perilaku belanja, Shopee, Gen ZAbstract
This study examines changes in consumption patterns driven by digital technology development and rapid e-commerce growth, particularly among Generation Z as active Shopee users. The rise of consumptive shopping behavior is associated with low self-control, a practical digital lifestyle, and the strong influence of influencer reviews on social media. This research aims to analyze the effects of self-control, lifestyle, and influencer reviews on the shopping behavior of Gen Z consumers on Shopee. A quantitative approach was applied by distributing questionnaires to 153 respondents who met the criteria of being aged 17–28 years, actively using Shopee, and having seen influencer reviews. Data were analyzed using Partial Least Squares–Structural Equation Modeling through SmartPLS 3.0. The results indicate that self-control, lifestyle, and influencer reviews have positive and significant effects on shopping behavior. These findings enhance understanding of Gen Z consumption behavior and support Sustainable Development Goal 12 concerning sustainable consumption patterns globally today.
Downloads
References
M. Wisaka, K. Meike, and P.S Meylisa, “Pengaruh Motivasi Belanja Hedonis Terhadap Perilaku Pembelian Impulsif Kategori Produk Fashion Online Pada Marketplace,” Primanomics J. Ekon. Bisnis, vol. 21, no. 1, pp. 141–151, 2022, doi: 10.31253/pe.v21i1.1796.
N. Gustika , M. Nur Wulan, and Z Restie Utamie, “Gaya Hidup Berbasis Digital Dan Perilaku Konsumtif Pada Gen Z Di Bandar Lampung: Keputusan Pembelian Melalui Marketplace Shopee,”
J. Rekoginisi Ekon. Islam, vol. 3, no. 01, pp. 22–32, 2024, doi: 10.34001/jrei.v3i01.846.
F. Gabriela, K. Agung Sefanus, B. Devi Yuriska, and C. Lely , “Tren Belanja Online Wanita Gen- Z: Eksplorasi Faktor-Faktor di Balik Dominasi Wanita Gen-Z pada Platform Shopee Menggunakan Model UTAUT2,” J. Inform. Ekon. Bisnis, vol. 6, no. 2023, pp. 184–196, 2024, doi: 10.37034/infeb.v6i1.826.
I. Rachmawati and A. Widiyanto, “Diterbitkan oleh Eternal Scientific Publications Artikel Asli Pengaruh Motivasi Belanja Hedonis terhadap Impuls Belanja Membeli Shopee dengan Emosi Positif sebagai Mediasi dalam Generasi Z Indonesia,” J. Ris. Int. Ekon. dan Stud. Manaj. IRJEMS, vol. 3,
pp. 234–241, 2024, doi: 10.56472/25835238/IRJEMS-V3I6P126.
T. Sutarsih, V. C. Wulandari, R. Untari, A. L. Kusumatrisna, and A. N. Hasyyati, “Statistik
Telekomunikasi Indonesia 2021 - Badan Pusat Statistik Indonesia,” p. 372, 2021.
M. Anggraini, H. Nusrida, and N. Kamarni, “Pola Prilaku Konsumsi Muslimah Generasi Z Terhadap Produk Trend Fashion (Studi Kasus Mahasiswi Uin Imam Bonjol),” J. Ekon. dan …, vol. 5, no. 3, pp. 52 - 64,2022, [Online]. Available: https://journal.unesa.ac.id/index.php/jei/article/view/21336%0Ahtt ps://journal.unesa.ac.id/index.php/jei/ article/download/21336/9028
S. A. Sekartadji, “Surga Belanja Online: Mengungkap Kebiasaan Belanja Online Generasi Z di Shopee,” 2024. [Online]. Available: https://www.kompasiana.com/shafiraayu/659bbd7ec57afb39f1 6bcb43/surga- belanja-online-mengungkap-kebiasaan-belanja-online-generasi-z-di-shopee
J. Akuntansi and P. Syariah, “Pengaruh Financial Technology, E-Commerce, Literasi Keuangan Dan Gaya Hidup Terhadap Perilaku Keuangan Generasi Z Di Era Ekonomi Digital (Studi Kasus pada Generasi Z Kecamatan Wonosobo),” Jamasy J. Akuntansi, Manaj. Perbank. Syariah, vol. 5, pp. 49– 58, 2025.
D. Artanti and Y. K. Dewi, “Analisis Konjoin Sebagai Preferensi Konsumen Terhadap Atribut Produk Parfum Mobil Artfresh,” Performa, vol. 8, no. 3, pp. 214 221, 2023, doi: 10.37715/jp.v8i3.
V. Marlina and A. Lusia, “Pengaruh Ulasan Produk, Pengendalian Diri, Influencer dan Shopping Lifestyle Terhadap Perilaku Konsumtif Berbelanja Online di Tiktokshop,” Sanskara Manaj. Dan Bisnis, vol. 2, no. 01, pp. 1–15, 2023, doi: 10.58812/smb.v2i01.119.
F. Ekonomi and U. M. Ponorogo, “Pengaruh Shopee Emotion , Promosi dan Gaya Hidup Terhadap
ImpulsifE Buying di Market Place Shopee,” IPSSJ, vol. 2, no. 1, pp. 1362–1370, 2025.
V. F. Boru, M. D. C. Lerik, and M. K. . A. Keraf, “Self-Control with Online Shopping Consumptive Behavior in Young Women in Oesapa Village,” J. Heal. Behav. Sci., vol. 3, no. 2, pp. 199–208, 2021, doi: 10.35508/jhbs.v3i2.3845.
M. Nurfatimah, H. Suherti, and Kurniawan, “Pengaruh Self Concept Dan Self Control Terhadap Perilaku Konsumtif Belanja Online Di E-Commerce,” J. Ekon. Kreat. Dan Manaj. Bisnis Digit., vol. 1, no. 4, pp. 546–557, 2023, doi: 10.55047/jekombital.v1i4.486.
T. J. Ekonomi, A. Manajemen, Y. M. Erwadi, I. S. Maulida, M. M. Sulaeman, and D. Dora, “Pengaruh Gengsi , Tekanan Sosial Media , dan Kontrol Diri Terhadap Perilaku Konsumtif Berlebihan pada Penggunaan Marketplace Shopee Shopee . Di dukung adanya gengsi dan sosial media yang telah menjadi bagian integral dari Sosial Media , Dan Kontrol Diri T,” vol. 3, no. April, 2025.
J. Tian and Y. Zhang, “The influence of online shopping on university students’ lifestyle,” SHS Web Conf., vol. 190, p. 02026, 2024, doi: 10.1051/shsconf/202419002026.
F. V. Az-Zahra and B. Waluyo, “Pengaruh E-commerce, Pendapatan, dan Gaya Hidup Terhadap Perilaku Konsumtif Masyarakat Kabupaten Bogor (Tinjauan Ekonomi Islam),” Semin. Nas. Akunt. Dan vol. 3, 2023, [Online]. Available: https://prosiding.pnj.ac.id/index.php/SNAM/article/view/73 7%0A
A. Satiawan, R. S. Hamid, and E. Maszudi, “Pengaruh Content Marketing, Influencer Marketing, Online Custumer Review Terhadap Keputusan Pembelian dan Kepuasan Konsumen Di Tiktok,” J. Manaj. dan Bisnis Indones., vol. 9, no. 1, pp. 1–14, 2023, doi: 10.32528/jmbi.v9i1.238. M. K. R. Surbakti, G. Wijayanto, and E. A. Pailis, “Pengaruh Influencer, Lifestyle Dan Brand Image Terhadap Impulse Buying Di E-Commerce (Studi Kasus Pada Generasi Milenial Kota Pekanbaru),”
Surbakti, Wijayanto & Pailis, ” Perilaku Belanja Gen Z “ J.Sos. Hum. Terap., vol. 4, no. 2, 2022, [Online]. Available: https://scholarhub.ui.ac.id/jsht/vol4/iss2/1
A. Praharjo, “Perilaku Pembelian Secara Online Generasi Milenial Indonesia,” Media Ekon., vol. 19, no. 01, p. 222, 2019, doi: 10.30595/medek.v19i01.4890.
R. F. Baumeister, K. D. Vohs, and D. M. Tice, “The strength model of self-control,” Curr. Dir. Psychol. Sci., vol. 16, no. 6, pp. 351–355, 2020, doi: 10.1111/j.1467-8721.2007.00534.x.
R.D.T. Haryana,“Pengaruh Life Style, Self Control Dan Financial Literacy Terhadap Perilaku Konsumtif Mahasiswa Melakukan Online Shopping,”Equilibrium: Jurnal Ekonomi Manajemen Akuntansi, vol. 16, no. 1, p. 29, 2020, d oi: 10.30742/equilibrium.v16i1.805.
P. Kotler, H. Kartajaya, and I. Setiawan, “Marketing 5.0: Technology for Humanity,” p. 224, 2021.
P. Kotler, G. Armstrong, and M. O. Opresnik, “Marketing : an introduction, 13th global ed,” no.
February, p. 669, 2019.
A. Kanaveedu and J. J. Kalapurackal, “Influencer Marketing and Consumer Behaviour: A Systematic
Literature Review,” Vision, no. February, 2022, doi: 10.1177/09722629221114607.
F. Saputra, H. Ali, and M. R. Mahaputra, “Peran Ingredients, Influencer Review dan Live Streaming Marketing terhadap Minat Beli Konsumen pada Produk Skincare Varian Mugwort,” J. Komun. dan Ilmu Sos., vol. 1, no. 3, pp. 141 153, 2023, [Online]. Available: https://dinastires.org/https://creative commons.org/licenses/by/4.0/
W. B. H. Pratama, “Analisis Indikator Perilaku Belanja Online Mahasiswa Its Dengan Structural Equation Modelling-Partial Least Square (Sem-Pls) Dan Pls Prediction-Oriented Segmentation (Plspos),” Institut Teknologi Sepuluh Nopember, vol. 22, no. 3, pp. 1–90, 2018.
D. A. Harahap, “Perilaku Belanja Online Di Indonesia: Studi Kasus,” JRMSI - J. Ris. Manaj. Sains Indones., vol. 9, no. 2, pp. 193–213, 2018, doi: 10.21009/jrmsi.009.2.02.
N. A. Azzahra, “Perilaku Konsumtif Belanja Online Shopee Pada Remaja Di Lampung Utara,” Ekon. Syariah, vol. 1, no. 1, pp. 50-64 (h.51–53), 2023.
R. Chairiah and Q. R. Siregar, “Pengaruh Literasi Keuangan Dan Uang Saku Terhadap Perilaku Konsumtif Dengan Self Control Sebagai Variabel Mediasi Pada Mahasiswa Universitas Muhammadiyah Sumatera Utara,” SOSEK J. Sos. dan …, vol. 3, no. 2, pp. 84–98, 2022.
M. Rodríguez, Velastequí, “Pengaruh Kontrol Diri Terhadap Perilaku Konsumtif Belanja Online Mahasiswa,” pp. 1–23, 2019.
H. Shabbir and N. Bibi, “Role of Self-Control in the Relationship Between Online Shopping Addiction and Compulsive Buying Behavior Among Young Adults,” vol. 5, no. 4, pp. 147–157, 2024, doi: 10.55737/qjssh.v-iv(CP).24150.
H. Gunawan and M. R. Andara, “ Media Marketing Periklanan Online Terhadap Impulsifeikasi Generasi Z Di Indoesia : Peran Fomo,” vol. 8, pp. 874–880, 2025.
M. F. Haris, M. Y. Siregar, and T. Parulian, “Pengaruh Gaya Hidup dan Pengendalian Keuangan Terhadap Pembelian Impulsif pada Mahasiswa Pekerja di Universitas Muhammadiyah Sumatera Utara , Angkatan 2021 The Influence of Lifestyle and Financial Control on Impulsive Buying in Working Students at the Muh,” J. bisnis Mhs., no. April 2025, 2021.
M. P. Pura and P. N. Madiawati, “Pengaruh Promotion Mix Dan Gaya Hidup Terhadap Keputusan Pembelian Di Shopee Dengan Perilaku Konsumen Sebagai Variabel Intervening,” JEMMA (Journal Econ. Manag. Accounting), vol. 4, no. 2, p. 204, 2021, doi: 10.35914/jemma.v4i2.752.
K. Sokolova and H. Kefi, “Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions,” J. Retail. Consum. Serv., vol. 53, 2020, doi: 10.1016/j.jretconser.2019.01.011.
S. Bhardwaj, N. Kumar, R. Gupta, H. Baber, and A. Venkatesh, “How Social Media Influencers Impact Consumer Behaviour? Systematic Literature Review,” Vision, pp. 1–16, 2024, doi: 10.1177/09722629241237394.
S. Uma and B. Roger, “Research Methods for Business: A Skill-Building Approach,” Leadersh. Organ. Dev. J., vol. 34, no. 7, pp. 700–701, 2016, doi: 10.1108/lodj-06-2013-0079.
J. F. Hair, D. J. Ortinau, and D. E. Harrison, Essentials of Marketing Research Third. 2021.
G. T. M. C. M. R. Joseph F. Hair, Jr, Partial least squares structural equation modeling. 2024. doi: 10.1201/9781032725581-7.
Downloads
Additional Files
Posted
License
Copyright (c) 2026 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
