DOI of the published article https://doi.org/10.18196/jicc.v5i1.142
The Narrative of “Marriage in KUA” on Social Media: A Narrative Analysis of Digital Cultural Practices on Platform X
Narasi "Nikah di KUA" di Media Sosial: Analisis Naratif Praktik Budaya Digital Pada Platform X
DOI:
https://doi.org/10.21070/ups.9941Keywords:
Digital, Narrative, Marriage, KUA, Platform XAbstract
Digital culture has changed how people create and understand personal experiences, including marriage. On X (formerly Twitter), the narrative 'Marriage at the KUA' presents a discourse of simplicity, efficiency, and anti consumerism in marriage. This study analyses this narrative using qualitative methods through narrative analysis to examine the construction of meaning in digital cultural communication. Narrative analysis is used to study how narratives are constructed, disseminated, and negotiated in digital spaces. The theory used is digital narrative theory, which views social media as a space for documenting life experiences and producing social meaning. The results show that the narrative of 'Marriage at the KUA' is constructed through an affirmation of simplicity, reinforcement of legality and religiosity, and romanticisation with realistic expectations. This narrative has become a digital cultural practice that builds online communities, provides social validation, and reflects changing marriage norms in urban digital societies.
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