The Influence of Missing Out (FOMO) on Impulsive Buying Behavior in Students of the State Who Use Tiktok
Pengaruh Fear of Missing Out (FOMO) terhadap Perilaku Impulsive Buying pada Mahasiswa Pengguna Tiktok
DOI:
https://doi.org/10.21070/ups.9930Keywords:
Fear of Missing Out (FoMO), Impulsive buying, TikTok., studentsAbstract
This study examines the effect of Fear of Missing Out (FoMO) on impulsive buying behavior among college students who use TikTok. The rapid growth of social media, particularly TikTok with its TikTok Shop feature, increases students’ exposure to trends, promotions, and advertisements that encourage unplanned purchases. This research employed a quantitative method with a correlational design. The participants were 100 students from Surabaya State University who actively use TikTok, selected through purposive sampling. Data were collected using two psychological instruments: the Fear of Missing Out scale and a Likert-type Impulsive Buying scale. Data analysis was conducted using simple linear regression with SPSS version 26 after meeting the assumptions of normality and linearity. The findings indicate that FoMO has a positive and significant effect on impulsive buying behavior (R² = 0.516; p < 0.05). These results suggest that higher FoMO levels.
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