DOI of the published article https://doi.org/10.24815/jkg.v14i1.45457
Analysis of dr.Tirta Authentic Personal Branding on Instagram and TikTok Social Media
Analisis Authentic Personal Branding dr.Tirta di Media Sosial Instagram dan Tiktok
DOI:
https://doi.org/10.21070/ups.9893Keywords:
Authentic Personal Branding, dr. Tirta, Instagram, Social Media, TikTokAbstract
Although Dr. Tirta is primarily known for his involvement in the shoe business, he actively uses social media to deliver health education. As a medical doctor with over 4 million followers on Instagram and 2 million on TikTok, he consistently shares health-related content with a wide audience. This study aims to examine how Dr. Tirta’s authentic personal branding is formed through Instagram and TikTok. Unlike previous research, this study applies Hubert K. Rampersad’s Authentic Personal Branding theory as the main framework, which includes 11 indicators such as authenticity, integrity, consistency, and relevance. The research employs a descriptive qualitative method, using content observation and documentation for data collection, with triangulation for data validation. The findings reveal that Dr. Tirta’s personal branding presents a strong sense of authenticity across all content on both platforms. These results provide practical insights for building authentic and sustainable personal branding in digital media.
Downloads
References
T. R. Utami and M. Christin, “Strategi Personal Branding Comedian Influencer di Media Sosial,” J. Interak. J. Ilmu Komun., vol. 7, no. 2, pp. 146–164, 2023, doi: 10.30596/ji.v7i2.13678.
Ansori, “Media sosial Instagram,” J. Stud. Komun. dan Media, vol. 3, no. April, pp. 49–58, 2015.
J. Ekonomi and M. Akuntansi, “Neraca Neraca,” vol. 1192, pp. 344–352, 2023.
I. Irawan, L. N. Azkiyah, A. S. Utomo, and D. Warhamni, “Doctor Tirta’s Branding As An Influencer In The Telemedicine Program,” J. Mutakallimin J. Ilmu Komun., vol. 6, no. 2, pp. 98–107, 2023, doi: 10.31602/jm.v6i2.12933.
A. G. Lisanto, S. Zuhri, D. Claretta, and C. Suratnoaji, “PERAN AKUN INSTAGRAM @dr.tirta SEBAGAI INFLUENCER DALAM EDUKASI PENCEGAHAN COVID-19 DI MEDIA SOSIAL INSTAGRAM (ANALISIS ISI KONTEN INSTAGRAM @dr.tirta),” Linimasa J. Ilmu Komun., vol. 6, no. 1, pp. 1–15, 2023.
A. Apriliyanti, “Analisis Personal Branding Adrian Putra Melalui Instagram,” J. Inov. Glob., vol. 1, no. 2, pp. 154–159, 2023, doi: 10.58344/jig.v1i2.24.
S. Kasus, K. Instagram, T. I. K. Tok, and D. A. N. Youtube, “ANALISIS PERSONAL BRANDING FADIL JAIDI DI MEDIA SOSIAL Pendahuluan Coronavirus disease muncul di Indonesia pada bulan Maret tahun 2019 yang membuat pemerintah meningkatkan langkah-langkah dalam menangani pandemi global dari virus ini dengan meningkatkan k,” vol. 6, no. 1, pp. 112–121, 2022.
D. Amalia, G. S. Dini, N. A. Azzahra, and N. R. Marsha, “Analisis Personal Branding Akun@ Sashfir Di Media Sosial Instagram,” Nusant. J. Ilmu Pengetah. Sos., vol. 11, no. 1, pp. 108–119, 2024.
M. R. Al Fiqri, Z. Mukarom, and R. Rusmulyadi, “Personal Branding Atlet Muhammad Shohibul Fikri Melalui Instagram,” Reput. J. Hub. Masy., vol. 8, no. 1, pp. 102–120, 2023, doi: 10.15575/reputation.v8i1.26801.
G. Hillgren and K. O. Connor, “The Authenticity of Personal Branding,” pp. 1–92, 2011.
S. Sonia, S. Rahmadani, and H. Saputra, “Penggunaan Media Sosial Instagram Dalam Pembentukan Identitas Diri Remaja Di Kecamatan Palmatak Kabupaten Kepulauan Anambas,” J. Ilm. Sosiol. Agama, vol. 7, no. 1, p. 31, 2024, doi: 10.30829/jisa.v7i1.19344.
M. S. Ummah, “No 主観的健康感を中心とした在宅高齢者における 健康関連指標に関する共分散構造分析Title,” Sustain., vol. 11, no. 1, pp. 1–14, 2019, [Online]. Available: http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI
N. Mustaqimmah and W. Firdaus, “Personal Branding pada Akun Instagram Digital Influencer @boycandra,” Komunikasiana J. Commun. Stud., vol. 3, p. 78, 2021, doi: 10.24014/kjcs.v0i0.13990.
A. R. S. Ma’ruf and D. K. S. Putra, “1746-133-6843-1-10-20191225,” pp. 63–77, 2019.
E. Tri Amanda and H. S. Akbar, “Personal Branding Ayu Cornellia Dalam Meningkatkan Brand Awarness Agency Cornellia & Co,” vol. 3, no. 2, pp. 191–209, 2024, [Online]. Available: https://jurnal.untag-sby.ac.id/index.php/sintesa
A. Mubbdiun and M. R. A. Putra, “Analisis Konsep Diri Influencer Mahasiswa Ilmu Komunikasi di Universitas Muhammadiyah Buton dalam Membangun Personal Branding di TikTok,” vol. 4, 2024.
N. Shabrina, “Analisis Personal Branding Viral Aldi Taher Sebagai Bagian Dari Self-Marketing,” J. Ilm. Manajemen, Ekon. Akunt., vol. 7, no. 3, pp. 727–739, 2023, doi: 10.31955/mea.v7i3.3436.
F. Febriyanti, E. Bonar, and T. Hutapea, “Personal Branding Selebgram Qamara Ashara melalui Media Sosial,” vol. 5, no. 12, pp. 5173–5182, 2024.
F. D. Ramadini, “Strategi Personal Branding Male Beauty Influencer @Yudhistirawr di Instagram,” MEDIALOG J. Ilmu Komun., vol. 5, no. 1, pp. 171–183, 2022, doi: 10.35326/medialog.v5i1.1336.
D. Mentari Putri, G. Freddy Prisanto, N. Febrina Ernungtyas, and S. Anisa Putri, “Personal branding politikus melalui media sosial,” Ganaya J. Ilmu Sos. dan Hum., vol. 5, no. 2, pp. 195–207, 2022, [Online]. Available: https://jayapanguspress.penerbit.org/index.php/ganaya195
V. A. The and F. K. G. Jayanti, “Pembentukan Personal Brand dan Citra Pada Selebgram Melalui Aplikasi Instagram (Studi Kasus: Ashira Zamita),” JISIP (Jurnal Ilmu Sos. dan Pendidikan), vol. 6, no. 4, pp. 2598–9944, 2022, doi: 10.36312/jisip.v6i4.3566/http.
C. R. Butar Butar and D. S. Fithrah Ali, “Strategi Personal Branding Selebgram Non Selebriti,” PRofesi humas J. Ilm. ilmu Hub. Masy., vol. 2, no. 2, p. 86, 2018, doi: 10.24198/prh.v2i2.12029.
Y. Setiawan, “Jurnal Manajemen USNI,” J. Manaj. Usn., vol. 9, no. 2, pp. 1–9, 2024.
E. V. Huzafahmazidah and D. S. Fithrah Ali, “Analisis Authentic Personal Branding Fashion Blogger Olivia Lazuardy (Studi Deskriptif terhadap Akun @olivialazuardy),” Prof. J. Komun. dan Adm. Publik, vol. 4, no. 2, pp. 2–6, 2018, doi: 10.37676/professional.v4i2.619.
M. Haryanto, A. C. Sidauruk, Y. B. Hendy, J. A. Sabailaket, D. R. Purba, and E. R. Handoyo, “Pengaruh Penggunaan Aplikasi TikTok terhadap Produktivitas Belajar Mahasiswa di Yogyakarta,” KONSTELASI Konvergensi Teknol. dan Sist. Inf., vol. 3, no. 2, pp. 330–341, 2023, doi: 10.24002/konstelasi.v3i2.7213.
Downloads
Additional Files
Posted
License
Copyright (c) 2026 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
