The Influence of Perceived Ease of Use, Electronic Trust and Electronic Security on GoPay Usage Decisions in Generation Z
Pengaruh Perceived Ease Of Use, Electronic Trust dan Electronic Security Terhadap Keputusan Penggunaan GoPay Pada Generasi Z
DOI:
https://doi.org/10.21070/ups.9827Keywords:
Perceived Ease Of Use, Electronic Trust, Electronic Security, Usage Decisions;Abstract
This This study aims to examine the extent to which perceived ease of use, electronic trust, and electronic security influence Generation Z's decision to use GoPay. The intense competition among digital wallets in Indonesia makes it crucial to understand the factors that influence users' choice of a particular application. This study employed a quantitative method with a descriptive approach, involving 120 respondents who were active GoPay users. Data were obtained through a Likert-based questionnaire and processed using Partial Least Square Structural Equation Modeling (PLS-SEM). The analysis showed that the three variables ease of use, electronic trust, and electronic security had a positive and significant influence on the decision to use GoPay. These findings are expected to provide input for e-wallet developers to continue improving aspects of user convenience, service transparency, and transaction security.
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