DOI of the published article https://doi.org/10.61796/icossh.v212.432
Storytelling Analysis of YouTube Account Content @NadiaOmara
Analisis Storytelling pada Konten Akun YouTube @NadiaOmara
DOI:
https://doi.org/10.21070/ups.9815Keywords:
Storytelling, Digital, Nadia Omara, YoutubeAbstract
This study aims to analyze Storytelling on the content of @NadiaOmara youtube account. This research also uses Joe Lambert's digital storytelling theory which includes seven main elements. The research method used is a qualitative approach with a descriptive nature, which is carried out through observation of YouTube content @NadiaOmara. The data analysis technique refers to the model developed by Miles and Huberman, which includes three main stages, namely data reduction, data presentation, and conclusion drawing or verification process. The results of the study show that the success of Nadia Omara's storytelling is supported by the use of seven digital storytelling elements by Joe Lambert, namely Point of View, Dramatic Question, Emotional Content, The Gift of Your Voice, the power of the soundtrack, Economy, Pacing which creates a strong story atmosphere and maintains the audience's attention until the end.
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