DOI of the published article https://doi.org/10.31947/aiccon2025.v1i1.47667
Construction of Gender Performativity in Mama Lela Series on dika_bj YouTube Channel
Konstruksi Gender Performativity dalam Serial Mama Lela pada Channel YouTube dikabj
DOI:
https://doi.org/10.21070/ups.9749Keywords:
Gender, YouTube, social constructionAbstract
This study examines the construction of gender performativity in the Mama Lela series on the YouTube channel dika_bj. This comedy drama series, which depicts the daily lives of residents of Kampung Pojok, East Java, is popular for its strong and distinctive characters. The study uses a descriptive qualitative approach with netnographic analysis to map patterns of representation and gender construction in the content. The analytical framework refers to Berger and Luckmann's social construction theory and Judith Butler's concept of gender performativity to examine the fragmentation of gender identity and how the series shifts conventional gender roles. The main data consists of Mama Lela's uploaded videos, while audience comments and video descriptions are used as supporting data to deepen the interpretation. The findings show that gender construction in this series is largely built through the social roles of the main characters played by men.
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