DOI of the published article https://doi.org/10.31947/aiccon2025.v1i1.47766
Multiple Identity on Nano Celebrity Instagram Account Sidoarjo
Multiple Identity pada Akun Instagram Nano Celebrity Sidoarjo
DOI:
https://doi.org/10.21070/ups.9743Keywords:
Instagram, Identity, CelebrityAbstract
Social media, particularly Instagram, has become a strategic space for nano celebrities to present and manage multiple identities simultaneously. This study aims to examine how multiple identity is represented by nano celebrities in Sidoarjo. Using a qualitative approach through netnography and Identity Management Theory by Imahori and Cupach, this research finds that @q_annisa and @siscaks04 actively construct various identities, such as mothers, wives, food vloggers, and social figures. Visual elements including photos, videos, captions, and Instagram features like stories, reels, and feeds are consistently used to strengthen their digital personas. The findings also show that content connected to audience experiences and reciprocal interactions through comments and stories play an important role in building trust and loyalty among followers. This study confirms that multiple identity representation is carried out consciously and strategically, positioning nano celebrities as active agents in shaping their digital self-image.
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