DOI of the published article https://doi.org/10.47467/reslaj.v8i1.10947
The Influence of Gratitude and Self-Esteem on Consumptive Behavior in Online Shopping through the Shopee Platform among Young Adults in Sidoarjo
Pengaruh Kebersyukuran dan Harga Diri terhadap Perilaku Konsumtif dalam Online Shopping melalui Platform Shopee pada Dewasa Awal di Sidoarjo
DOI:
https://doi.org/10.21070/ups.9740Keywords:
Consumptive Behavior, Early Adulthood, PlatformAbstract
The development of the internet, particularly online shopping platforms such as Shopee, provides easy access to shopping, which has the potential to encourage consumptive behavior in everyday life. This study aims to determine the influence of gratitude and self-esteem on consumptive behavior in online shopping through the Shopee platform among young adults in Sidoarjo. Using a quantitative method with a causal approach and involving 270 young adult respondents aged 18–25 years selected through purposive sampling. Data collection was conducted using three instruments, namely the gratitude scale (12 items; α = 0.823), the Self-Esteem
Scale/RSES (10 items; α = 0.764), and the consumptive behavior scale (22 items; α = 0.865). Data analysis was performed using multiple linear regression and Pearson's correlation with the help of SPSS. The results showed that the higher the gratitude and self-esteem, the lower the consumptive behavior in online shopping.
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