DOI of the published article https://doi.org/10.24905/permana.v17i3.1178
The Influence of Digital Marketing, Product Quality, and Price Purchasing Decision Footwear Portee Goods in Sidoarjo
Analisis Digital Marketing, Kualitas Produk, dan Harga Terhadap Keputusan Pembeliaan Footwear Portee Goods di Sidoarjo
DOI:
https://doi.org/10.21070/ups.9534Keywords:
digital marketing, Product Quality, PriceAbstract
This study was conducted to analyze the influence of Digital Marketing, Product Quality, and Price on Purchase Decisions for Portee Goods products. The population in this research consisted of consumers of Portee Goods, with a sample size of 96 respondents. The sample was determined using the Lemeshow formula, while the data analysis method employed was multiple linear regression. The study utilized both primary and secondary data, with data collection carried out through the distribution of questionnaires. The research findings indicate that Digital Marketing, Product Quality, and Price each have a significant influence on Purchase Decisions.
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