Personal Financial Management: Digital Age as Moderating variable Consumptive Behavior of Indonesian Sandwich Generation
Pengelolaan Keuangan Pribadi: Era Digital Sebagai Variabel Pemoderasi Perilaku Konsumtif Generasi Sandwich Indonesia
DOI:
https://doi.org/10.21070/ups.951Keywords:
Financial Planning, Personal Income, Consumptive Behavior, Sandwich GenerationAbstract
In the era of digital financial products, the sandwich generation needs to practice good financial management. This fully digital era makes it easy to buy on every transaction and even search on digital platforms if needed. It's jam-packed with both cashless and cardless electronic payment transactions, with discounts on every transaction. This leads to an increase in the percentage of consumer behavior among productive generations, millennials and Gen Z. This study analysis using SmartPLS 3 software was conducted to provide appropriate personal financial management based on personal income and financial planning using in the digital age as a moderating variable for the sandwich generation on their consumptive behavior. Our results show that the types of moderating effects of personal income & digital age on consumptive behavior act as predictor moderation, whereas the type of moderating effect of financial management & digital age on consumptive behavior act as quasi-moderation.
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