Facebook as a Reference Medium for Purchasing Electronic Goods for Communication Science Students at UMSIDA
Facebook sebagai Media Referensi Pembelian Barang Elektronik bagi Mahasiswa Prodi Ilmu Komunikasi UMSIDA
DOI:
https://doi.org/10.21070/ups.9389Keywords:
Social Media (Facebook), Reference Media, Purchase, Electronic Goods, StudentAbstract
This research aims to look at the role of Facebook as a reference medium for purchasing electronic goods for students of the Communication Science Study Program at Muhammadiyah University of Sidoarjo (UMSIDA). Social media is a web-based platform that allows clients to associate, share data, and create content cooperatively. Facebook has become a popular online entertainment platform among students and is commonly used for a variety of purposes, including as a source of data about electronic items. The strategy used in this exploration is a clear subjective strategy with information gathering methods such as perception, meetings and documentation. The research results show that the majority of UMSIDA Communication Science Study Program students use Facebook.
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