Barbara Speed Shop's Marketing Strategy to Increase Sales Through Instagram
Strategi Pemasaran Shop Barbara Speed dalam Meningkatkan Penjualan Melalui Media Instagram
DOI:
https://doi.org/10.21070/ups.9386Keywords:
Instagram, Marketing Mix, PromotionAbstract
Business competition in the digital era has encouraged businesses to utilise social media for promotion. Shop Barbara Speed, a custom motorcycle spare parts workshop in Sidoarjo, implements a 4P marketing mix strategy (product, price, place, promotion) through Instagram using the Reels, Hashtag, Mention, and Story features. This study employs a descriptive qualitative method with a case study approach, with data collected through interviews, observations, and documentation. The results indicate that the product consists of high-quality custom spare parts, the price offers a range of options, the place relies on digital marketing, and promotion is carried out through creative content. This strategy has proven effective in increasing sales by up to 150% for exhaust products and strengthening the brand image.
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