Analysis of Workplace Productivity Measurement at Ninja Xpress Using the Marvin E. Mundel Method
Analisis Pengukuran Produktivitas Lingkungan Kerja pada Ninja Xpress dengan Metode Marvin E. Mundel
DOI:
https://doi.org/10.21070/ups.9353Keywords:
Operational productivity, Marvin E. Mundel method, SWOT analysis, Productivity improvement strategy, Logistics industryAbstract
This study aims to measure the operational productivity of Ninja Xpress in 2024 and to formulate strategies for improving performance. The research applies the quantitative approach of Marvin E. Mundel, which includes calculating deflators, converting costs into constant prices, computing the Resources Input Partial (RIP), and determining the Productivity Index (PI). A SWOT analysis was also conducted to complement the quantitative results by evaluating the company’s internal and external factors. The findings indicate that monthly productivity fluctuates, with the highest PI recorded in September at 129.81 percent and the lowest in April at 97.56 percent. The SWOT analysis positions the company in Quadrant I, indicating a favorable condition that supports an aggressive strategy. In conclusion, the Marvin E. Mundel method is effective in quantitatively assessing productivity, while SWOT strengthens the strategic perspective, making both approaches useful as a basis for improving efficiency and operational quality in logistics companies.
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