Sidoarjo Regency MSME Exit Strategy in Terms of Personality Traits, Entrepreneur Skills, and Digital Marketing
Exit Strategy UMKM Kabupaten Sidoarjo ditinjau dari Sifat Kepribadian, Keterampilan Pengusaha, dan Pemasaran Digital
DOI:
https://doi.org/10.21070/ups.9024Keywords:
Exit Strategy, MSMEs, Personality Traits, Entreprenuer Skills, Digital MarketingAbstract
This study aims to determine the effect of Personality Traits, Entreprenuer Skills, and Digital Marketing on the Exit Strategy of Sidoarjo Regency MSMEs. This research method uses a quantitative method, the research population is Food and Beverage MSMEs in Sidoarjo Regency, the sampling technique uses the simple random sampling technique, the research sample is 50 respondents. Data collection through questionnaires, data analysis using multiple linear regression analysis.
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