DOI of the published article https://doi.org/10.30738/md.v9i2.20309
The Influence Of Customer Experience, EWOM And Social Media Marketing on Repurchase Intention at The Pandaan Pring Sewu Cultural Market Pasuruan
Pengaruh Customer Experience, EWOM dan Social Media Marketing Terhadap Repurchase Intention pada Pasar Budaya Pring Sewu Pandaan Pasuruan
DOI:
https://doi.org/10.21070/ups.8926Keywords:
Customer Experience, EWOM, Social Media Marketing, Repurchase IntentionAbstract
This research focuses on the influence of customer experience, EWOM and social media marketing on repurchase intention. The problem taken in this study is the behavior of consumers who have difficulty in making repurchase decisions because of a unique phenomenon at the location that will be the object of research, namely the Pring Sewu Pandaan Cultural Market, Pasuruan. The research method uses a quantitative approach with a population of people who visit the Pring Sewu Cultural market . The data analysis technique used in this study uses PLS-SEM statistical analysis using Smart PLS software. The results prove that Customer Experience affects Repurchase Intention at the Pring Sewu Cultural Market in Pandaan, Pasuruan, EWOM has no effect on Repurchase Intention at the Pring Sewu Cultural Market in Pandaan, Pasuruan, and social media marketing affects Repurchase Intention at the Pring Sewu Cultural Market in Pandaan, Pasuruan.
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