DOI of the published article https://doi.org/10.36859/jap.v8i1.3192
Development Strategy for Poetoek Soeko Tourism [Case Study of BUMDes Sukosari Makmur, Sukosari Village, Trawas District]
Strategi Pengembangan Wisata Poetoek Soeko [Studi Kasus BUMDes Sukosari Makmur Desa Sukosari Kecamatan Trawas]
DOI:
https://doi.org/10.21070/ups.8832Keywords:
Tourism, Poetoek Soeko, Strategy, Development, BUMDesAbstract
This study aims to analyze the development strategy of Poetoek Soeko Tourism managed by BUMDes Sukosari Makmur in Sukosari Village, Trawas District, Mojokerto Regency. The approach in this study is descriptive qualitative with data collection methods observation, interviews, and documentation. The analysis is based on four indicators of development strategy theory proposed by Chandler (Paradana et al., 2021: 1820) [1], namely human resources, funds, information technology, facilities and infrastructure. Results indicate that development strategy for Poetoek Soeko Tourism still requires optimization. In terms of human resources, there are limitations in quality and quantity. From a funding perspective, successful utilization of Village Funds has supported improvements in tourism facilities and operations. Digital-based promotion still not maximized due to the managers' lack of technological expertise. In terms of facilities and infrastructure, tourism facilities have been developed consistently with a focus on visitor comfort, including access roads, parking areas, and other supporting facilities.
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