Repurchase Decision in terms of Brand Image, Brand Loyalty, and Price on Local Bag Products
Keputusan Pembelian Ulang Ditinjau dari Citra Merek, Loyalitas Merek, dan Harga pada Produk Tas Lokal
DOI:
https://doi.org/10.21070/ups.873Keywords:
Brand Image, Brand Loyalty, Price, Repurchase DecisionAbstract
This study aims to determine the brand image, brand loyalty, and price in repurchase intention local bag products. The study took a sample 100 respondents to be examined using nonprobability sampling method and by using the insidental sampling technique. The data analisys used in this research is Multipe Linier Regression Analysis. The results of this study prove that Brand Image has significant effect on Repurchase Decision, Brand Loyalty has significant effect on Repurchase Decision, and Price has significant effect on Repurchase Decision Elizabeth bag products in Sidoarjo City.
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