Strategi Pemasaran Produk Talangan Umrah dalam Meningkatkan Jumlah calon Jamaah Selama Covid 19 di Samira Travel Sidoarjo
Marketing Strategy uf Umrah Banner Products in Increasing the Number of Prospective Pilgrimages During Covid 19 at Samira Travel Sidoarjo
DOI:
https://doi.org/10.21070/ups.8479Keywords:
Marketing strategy, Talangan Umrah, Covid-19 pandemic, digital marketing, Samira TravelAbstract
This study aims to evaluate effective marketing strategies used to boost the sales of Talangan Umrah products during the Covid-19 pandemic at PT. Samira Utama Wisata (Samira Travel). Since mid-2020, the pandemic has led to a temporary suspension of Umrah pilgrimages, significantly reducing demand. In response, Samira Travel introduced an innovative financing product—Talangan Umrah—to facilitate the public in performing Umrah. The research adopts a descriptive qualitative approach, with data collected through interviews and documentation. The findings reveal that Samira Travel actively implemented digital marketing strategies through social media and online promotions to raise awareness and attract public interest. Moreover, the company strengthened communication with prospective pilgrims using various channels such as telephone, instant messaging (WhatsApp), and its official website. This study was conducted at the Samira Travel branch office in Sidoarjo.
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