Semiotic Analysis of The Representation Gay Sexual Identity on YouTube
Analisis Semiotika Representasi Identitas Seksual Gay di YouTube
DOI:
https://doi.org/10.21070/ups.845Keywords:
Gay, New Media, Representation, SemioticsAbstract
One of the digital platforms in the new media era is YouTube. YouTube can be a space freedom of expression for sexual minority groups like gay in the media. This research used on the realities of life that occur in gay couples in the new media era especially YouTube. This study aims to find out how gay sexual orientation identities are represented on YouTube. The theory of this research is used is Roland Barthes semiotic analysis. The results is representations of gay on the Max & Yos YouTube channel is present their identities as same-sex couples on YouTube social media. Gay identity is displayed straightforwardly in the form of coming out videos, digital tokens in the form of title text, spoken sentences, gestures, profile photos, romantic scenes, images, icons, and video thumbnails. Identity also appears in the form of taste performance can be used from the color selection in video.
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