Analysis Integrated Marketing Communication RedDoorz East Java 1 in RedSeller Application
Analisis Integrated Marketing Communication RedDoorz Jawa Timur 1 pada Aplikasi RedSeller
DOI:
https://doi.org/10.21070/ups.839Keywords:
Integrated Marketing Communication, RedDoorz, ResellerAbstract
The existence of reseller programs in online businesses has a role as an extension of hands. RedDoorz Hotel Indonesia captures opportunities and offers an official reseller program to market RedDoorz products through the RedSeller app. From this phenomenon, this study aims to identify the use of Integrated Marketing Communication strategies in informing and promoting reseller programs to the public through the RedSeller application. This study includes qualitatively described descriptively. In this study, the interview method was used as primary data and documents as secondary data. The Research results conclude that all elements of IMC have been implemented and are running well, but some elements are considered effective and not yet effective. Direct marketing, sales promotion, advertising, word of mouth marketing and interactive marketing strategies are considered effective, while public relations, personal selling, event, and experience strategies are considered ineffective.
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