Exploring Impulsive Buying Tendency in Preloved Goods: Mindful Consumption and Platform Trust
Analisis Kecenderungan Pembelian Impulsif pada Barang Bekas: Konsumsi yang Sadar dan Kepercayaan terhadap Platform
DOI:
https://doi.org/10.21070/ups.8265Keywords:
Buying Intentions, Impulsive Buying Tendency, Preloved Goods, Platform TrustAbstract
This study explores how mindful consumption, ego involvement, platform trust, and product involvement affect purchase intention for secondhand goods, with impulsive buying tendency as a mediator. Data from 223 respondents were collected through surveys and analyzed using PLS-SEM. Findings indicate that ego involvement and platform trust significantly influence purchase intention, while mindful consumption and product involvement do not have a direct effect. However, impulsive buying tendency significantly mediates the effects of mindful consumption and product involvement. This research contributes to the limited literature on secondhand goods by examining rarely studied variables. Practically, it highlights the importance of building platform trust and improving product descriptions. Future studies are encouraged to examine other factors like social influence and promotional tactics.
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