The Construction of the Meaning of Cyber Bullying in the Trailer of the Budi Pekerti Film (Semiotic analysis of Ferdinand de Saussure)
Konstruksi Makna Cyber Bullying pada Trailer Film Budi Pekerti (Analsisis semiotika Ferdinand de Saussure)
DOI:
https://doi.org/10.21070/ups.8078Keywords:
CyberBullying, construction of meaning, Semiotic, trailet film budi pekertiAbstract
In today’s digital age, cyberbullying is increasingly common, especially on social media. This issue has inspired creative works such as the film Budi Pekerti. This research analyzes the trailer of Budi Pekerti, aiming to understand how visual elements, subtitles, and sound (signifiers) represent the concept of cyberbullying (signified). The study explores how these elements construct meaning that can influence individual perspectives. Using Ferdinand de Saussure’s semiotic theory and a descriptive qualitative method, this research examines signs in the trailer to uncover their deeper meanings. The findings reveal that the trailer, based on an incomplete video clip, acts as a signifier that leads viewers to form varying interpretations. These interpretations shape public opinion and ultimately result in the online judgment of Mother Prani, an act of cyberbullying. This reflects how meaning construction in media can influence social behavior and perceptions in digital society.
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